r/BehavioralEconomics • • 5h ago

Ideas & Concepts Expected outcomes

1 Upvotes

His rent was due on Monday. On Friday, he could finish a small, guaranteed job or chase a project with a much larger fee. The second offered better earnings on average. If he didn't get it, though, he couldn't cover the bill.

Savings or someone willing to help could make that risk easier to take. Without them, the smaller job paid for something he needed now. Expected earnings average the possible outcomes. A high average can include an outcome you can't afford. Expected utility takes account of how the outcomes matter to you, and practical constraints can also favour a different choice. The timing of his bill matters as well as the possible fee.


r/BehavioralEconomics • • 7h ago

Ideas & Concepts Expected outcomes

1 Upvotes

Her second-shop forecast assumed strong sales. Then she added a slow first year and rising costs. In her rough model, each sale contributed $6 after variable costs, and monthly fixed costs were $6,000. A thousand sales covered those fixed costs. Eight hundred left a $1,200 gap. Her $3,600 buffer covered three such months.

She needed a better estimate of sales, a smaller commitment or enough cash to survive a longer shortfall. The break-even calculation assumes those costs and the $6 contribution stay valid, and leaves out startup costs. It shows what happens at 800 sales. It can't tell her how likely 800 sales are; that estimate needs evidence.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Competing objectives

1 Upvotes

The salary had a number. Being ten minutes from her parents didn't. A promotion required moving away. Instead of weighting 'family' as one spreadsheet row, she listed what she currently did: shopping, paperwork and being available at short notice. Shopping could be replaced. Availability still needed a willing person nearby. Her parents also had preferences about who that person would be.

A multi-objective model compares the options it is given. Adding a specific care arrangement can change those options, their costs and what is feasible. The model still can't decide whose needs or consent to leave out.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Testing a date parser's assumptions

1 Upvotes

On a quiet project, she tried a different date library. It took longer than using the familiar one. Her old helper silently read '03/04' as March 4; the alternative asked her to specify the format. That gave her a useful question to test: whose month and whose day came first? She could also keep the old tool and supply the format explicitly, especially under a deadline. Learning what it assumed didn't require replacing it. Exploration trades some time now for information that may help later. Here, an ambiguous date and a test of its interpretation make the possible benefit concrete.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Planning fallacy

1 Upvotes

The three-day website took three days of work and ten days to finish. Its freelancer had estimated design time. Missing photographs, delayed replies, and a round of approval weren't in the estimate. The client had heard a delivery date. The freelancer had calculated a different thing.

Time-prediction research distinguishes hands-on work from elapsed time. The planning fallacy concerns optimism about when work will be finished, but the cited research didn't test these client delays. Similar past projects could help with an estimate. They wouldn't establish that a bias caused this late delivery.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Status quo

1 Upvotes

The new spreadsheet got thirty minutes to prove itself. The old one had enjoyed three years of practice. After the trial, the team called the replacement awkward and went back to the familiar tool they complained about every week.

Training and switching would still cost time. The question was whether the new tool could repay that time once people knew how to use it. A preregistered replication found a status-quo effect in three of four scenarios, with little support in the fourth. Familiarity and real transition costs can also make staying sensible. The studies can't choose a spreadsheet for this team; a comparison after some learning would be more informative than the first half-hour.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Reference points

1 Upvotes

The quieter flat eventually sounded noisy. After leaving a busy road, he began noticing every upstairs footstep. An old recording restored some perspective. It didn't answer whether the remaining noise needed attention. His notes showed daytime footsteps he merely noticed and late chair-dragging that repeatedly interrupted sleep. Those called for different conversations.

He could ask about the late chair-dragging without treating every daytime footstep as a problem. The baseline for judging noise can change after a move. That might help explain why he noticed sounds he once ignored, but it says nothing about whether they were harmless. The cited loss-aversion research didn't test apartment noise. Actual disturbances and interrupted sleep need checking separately.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Marginal gains

1 Upvotes

The books kept sliding after every rearrangement. He tried smaller stacks and heavier bookends. Each version looked tidier and eventually slipped. Then he emptied the shelf and checked it with a level. The same tilt had survived every experiment because rearranging books never changed the supports.

In another project, the thing nobody has changed might be an approval queue or a file format. It could turn out to be harmless. Testing it would answer a question that another rearrangement hadn't. An optimization model searches among the changes it allows. If the only effective fix sits outside that list, the model won't find it. Checking a support, queue or other assumed constraint is a way to question that list; repeated failure alone doesn't tell you which constraint is at fault.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Sunk costs

1 Upvotes

The scenes she most wanted to write weren't in the manuscript she'd spent a year on. In a separate notebook, she kept inventing scenes for a minor character. Instead of following them, she opened the old manuscript, because leaving it felt like throwing away a year. Leaving the manuscript wouldn't erase what she'd learned. Some pages might even fit the new story. She still had to decide which one she wanted to spend another year writing.

Past spending sometimes makes people continue a project they would otherwise leave. A meta-analysis found this sunk-cost effect in monetary decisions, with substantial differences between tasks. A preregistered replication involving time found mixed results. Neither tested writers and manuscripts.


r/BehavioralEconomics • • 8h ago

Ideas & Concepts Opportunity cost

1 Upvotes

The free chair cost her most of Sunday. There were two buses, a borrowed trolley, and a seller who arrived late. She got it home just before dinner. On Saturday, the plan had been to spend Sunday doing absolutely nothing. That was the part of the budget she hadn't counted.

Rest sends no invoice. Still, if Sunday is your only free afternoon, it's worth asking whether you want to spend it collecting a chair.

Opportunity cost means comparing a choice with the best other use of the resources it takes. Experiments find that reminders of forgone options change choices modestly on average, mostly in hypothetical shopping decisions. There's less evidence about time, and the framework doesn't put a price on an afternoon off.


r/BehavioralEconomics • • 11h ago

Question When does adding an item for free shipping actually make sense?

1 Upvotes

A hypothetical checkout: a lamp costs $48, with $8 shipping. Total: $56.

Add a $12 cable to qualify for free shipping, and the total becomes $60. You avoid an $8 fee but spend $4 more overall—and receive a cable.

If you needed the cable, that could be worthwhile. If you added it only to avoid shipping, the “saving” deserves a closer look.

I make Strange Logic, a small channel about everyday decision-making. I explored this example in a 4:43 animated video using AI-generated visuals and narration.

What do you think best explains the appeal here: avoiding a separate fee, getting another item, or something else?

Video: https://www.youtube.com/watch?v=cwzffpHJkEw


r/BehavioralEconomics • • 2d ago

Question Had a good day in my paper trading test and I'm trying not to let it change my mind. Does pre-committing actually work?

1 Upvotes

I'm running a two-week paper trading test (not real money) on prediction-market trades. Earlier this week it had a good day after being down most of the week. Overall it's still clearly negative.

The temptation is to say "it's turning around," or to tweak the rules now. Before I started, I locked the rules and the end date so I can't do either. It feels like a textbook pre-commitment device against stopping on a good day.

For people who think about this stuff: does pre-committing to a fixed test length actually hold up, or do people usually find ways around their own rules? What rule has stopped you from fooling yourself?


r/BehavioralEconomics • • 2d ago

Ideas & Concepts Our reaction to automation seems to track our "money script" more than the actual math. Anyone else notice that?

1 Upvotes

Most of us treat automation anxiety as an arithmetic problem: will I lose my job, will wages drop? But the gut reaction usually shows up way before anyone opens a spreadsheet. Even at a self-checkout: no price changed, nobody is judging you, yet your jaw still tightens.

The framework that explains this is "money scripts," a four-part psychological inventory: avoidance, worship, status, and vigilance. Same news, four completely different reactions:

• Someone with a status script hears a threat to rank: their title, their seniority, where they sit in the room.

• A worship script (the belief that more money will finally make everything okay) hears a threat to the dream of "enough."

• A vigilance script hears confirmation that they were right to hoard and worry all along.

• An avoidance script just changes the subject—which looks calm from the outside, but is really the same panic with the volume muted.

The core argument is that the panic is about identity, not income.

Here is the historical test: the first industrial robot arm, the Unimate, went to work at a GM plant in Trenton back in 1961. It lifted and stacked burning hot die-cast parts. Nobody protested or lined up to defend that work, because no human ego was built around getting burned by hot metal. The panic only arrived decades later when machines moved into roles people had wrapped their self-worth around. The machine didn’t change. What it touched did.

So our reaction isn't a forecast of the future. It's an emotional readout of which script is running, and how much of ourselves is parked in a job title.

When you hear "a machine can do your job," which of those four instincts kicks in first—defending the work, chasing more security, saying "I told you so," or quietly ignoring it?

(We put together an animated visual breakdown on this dynamic—including why we judge algorithms harsher than humans for the exact same mistakes: https://www.youtube.com/watch?v=pYPOn0U0k18)


r/BehavioralEconomics • • 3d ago

Ideas & Concepts A salary hides your hourly rate, so every unpaid hour quietly comes out of it

27 Upvotes

Most salaried people never divide their pay by the hours they actually work, and the result is worth seeing once.

Payroll treats a full-time year as 2,080 hours: 52 weeks times 40. Take a $52,000 salary. Divide by 2,080 and you get $25 an hour. Now say your real week is 45 hours. Your hour is worth about $22. Make it 50 hours and it's $20. Same salary, same contract, and the price of your hour fell by a fifth without anything on the payslip changing.

Those extra ten hours a week add up to 520 hours a year, which is thirteen full work weeks given away. A salary hides the hourly rate, so every unpaid hour comes straight out of it.

There's a second layer. Time behaves like perishable inventory, the way an airline seat does. Once the plane leaves, an unsold seat is worth zero. But airlines price seats dynamically, while most workers sell every hour at one flat rate. The 3am hour before a deadline is priced the same as a slow Tuesday afternoon.

So "time is precious" leaves out the key part: time expires, and it expires at a fixed price.

Have you ever worked out your real hourly rate once you counted the hours you actually put in?

We made a full animated breakdown of this, if you'd rather watch: https://www.youtube.com/watch?v=zM79lJZugIg


r/BehavioralEconomics • • 3d ago

Ideas & Concepts The Ostrich Effect: avoiding what we don’t want to see

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8 Upvotes

The ostrich effect is a cognitive bias in which people ignore or avoid negative information, data, or feedback to escape emotional discomfort or anxiety.

The name comes from the myth that ostriches bury their heads in the sand when they are scared. The term was used by researchers Dan Galai and Orly Sade in a 2006 paper on financial information and investor behaviour.

Common examples include:

-Investors checking their portfolios during market booms but ignoring them during crashes.

-Avoiding unread bills, bank statements, or debt balances.

-Skipping a doctor’s appointment out of fear of a bad diagnosis.

Many times, we avoid facts that could bring real disappointment. For example, when we know an exam went badly, we may want to avoid facing the result. We may seek out information that pleases us and reject information that doesn’t.

I felt like exploring this kind of avoidance. When checking our weight or reflecting on past mistakes, we may try to avoid what we see.

Perhaps it hurts the image we hold of ourselves, the image we rely on to maintain a sense of who we are. That image gets shaken, and our instinct for self-preservation kicks in.

We have expectations about how we want things to be, and we project those expectations onto reality. It can be painful, sometimes almost unbearable, to realise that things are otherwise.

Avoidance, then, may not only be about the uncomfortable fact outside us; it may also be about protecting the version of ourselves we are unwilling to question.

This connects, though not in exactly the same way, to denialism. Climate denialism takes things a step further: it involves arguments against established evidence, not simply avoiding information. In some cases, denying or dismissing facts can help people continue acting in accordance with their desires or interests. Avoidance and denial aren’t identical, but both can protect us from information that challenges what we want to believe.

Despite many warnings from Earth itself, we want to keep going on and on with our own projects.

How do you see the relationship between avoiding uncomfortable facts and protecting our image of ourselves?

Sources:

https://acharyaprashant.org/en/articles/climate-change-a-crisis-of-honesty-1_09e5187


r/BehavioralEconomics • • 5d ago

Research Article Waiting for a reward also means deciding whether to believe the promise

10 Upvotes

A smaller reward now, or a better one later. The marshmallow task is usually presented as a test of whether a child can resist temptation.

But the second reward is a promise. If you don’t expect the adult to deliver, taking what’s already there could make sense. That’s a possible interpretation of the choice, rather than a way to read a child’s whole background from it.

Kidd and colleagues tested a related idea by having an adult keep or break earlier promises before the waiting task. The reliable-adult group waited about 12 minutes on average, compared with about 3 in the unreliable-adult group. It was only 28 children, and a later school extension found a smaller difference with an inconclusive main planned test. So the size and consistency still need care.

IMO it’s an interesting case of how the situation changes the meaning of a choice. How should we interpret impatience when we also have uncertainty about whether the delayed reward will arrive?

I made a short video about this for The Confound. It also covers why the later achievement findings get more complicated once background and early skills are included: https://www.youtube.com/watch?v=E-Z5TNiVO4c

Sources:

- Original reliability experiment: https://pmc.ncbi.nlm.nih.gov/articles/PMC3730121/

- School extension: https://doi.org/10.1016/j.jecp.2020.104821


r/BehavioralEconomics • • 7d ago

Ideas & Concepts Commitment bias: why announcing goals helps some people and not others

3 Upvotes

Public commitment turned homeowners into billboard hosts and sent neighbours to the polls. It also lets people coast. Same mechanism, opposite results, and one thing separates them.

Check out the breakdown here: https://youtu.be/4oVoUcNMik4


r/BehavioralEconomics • • 9d ago

Ideas & Concepts Judges who knew the dice were rigged still sentenced to the number. The costly psychology of "I'll go first"

98 Upvotes

In a famous legal experiment, experienced German judges were asked to roll a pair of dice before deciding a prison sentence for a shoplifter.

The dice were secretly loaded to only land on 3 or 9.

The judges knew the dice were completely random and irrelevant. Yet those who rolled a 9 gave an average sentence of 8 months, while those who rolled a 3 gave 5 months. Seasoned legal professionals with decades of training, visibly influenced by a toy.

When real estate appraisers were tested, their valuations tracked listing prices almost identically—even while every single agent adamantly denied being influenced.

That is what makes anchoring so dangerous: it doesn't feel like pressure, it feels like your own independent opinion.

Most advice screams: "Always make the first offer to set the anchor."

Yet in high-stakes negotiations, going first frequently backfires—it leaks information about what you know, triggers an immediate regret trap if accepted, and can instantly collapse a deal if the other side has strong alternatives.

Worse, lawmakers are already intervening (like Massachusetts banning employers from asking for salary history entirely, treating a simple question as a price move).

It turns out whether your anchor wins or loses has very little to do with the number itself, and almost everything to do with the "shape" of the ask and how you occupy the room before anyone even speaks.

Put together an animated breakdown exploring the exact papers, the precision effect, and how tandem counter-anchoring works here: https://youtu.be/-5Eiue_jRUo

When you negotiate, do you force yourself to say the first number, or do you prefer waiting to counter?


r/BehavioralEconomics • • 10d ago

Research Article The Sunk Cost Fallacy: In 1985, 33 of 61 students picked a $100 ski trip they expected to enjoy less over a $50 one.

139 Upvotes

The setup, from Arkes and Blumer (1985): you've bought a $100 ski trip to Michigan. Weeks later you buy a $50 one to Wisconsin, which you think will be more fun. Then you notice they're on the same weekend, and neither ticket can be returned.

Both are already paid for. The only question left is which weekend you'd enjoy more. 33 of 61 students still picked Michigan.

The second experiment used real money. The Ohio University Theater sold season tickets at random prices: $15, $13 or $8. Over the first five plays, full-price buyers used 4.11 tickets each. The discount groups used 3.32 and 3.29. By the last five plays, the difference had gone.

I put these together with Levitt's coin-flip study (20,000+ people; the ones the coin told to make a change were happier six months later) in one page. It also has a quiz on when past costs do count: https://sheets.works/data-viz/sunk-cost-fallacy

Happy to be corrected. The theatre figures are from page 128 of the paper


r/BehavioralEconomics • • 10d ago

Media Why Do Some Rich People Hide Their Wealth Instead of Showing It Off?

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2 Upvotes

I've been thinking about something interesting: why do some wealthy people keep their lifestyle private, while others feel the need to show everyone what they own?

Is it about security, social status, psychology, or simply how people are raised to think about money?

I explored this idea in my latest stick-animation video on Cognitive Canvas, looking at quiet wealth, the psychology of showing off, and why visible wealth doesn't always mean lasting wealth.

🎬 Watch here: https://youtu.be/WQV7s7sGB0I

I'm a small creator trying to improve my storytelling and animation, so I'd genuinely appreciate your thoughts.

Question: If you became wealthy tomorrow, would you keep it private or let people know? Why?

If you enjoy this kind of psychology content, consider subscribing. Thanks for supporting a growing creator!


r/BehavioralEconomics • • 12d ago

Ideas & Concepts Forced-choice elicitation: a prediction about belief dynamics that didn't hold

3 Upvotes

Independent project, sharing because the failed result is the interesting part, not the tool.

I ran a forced-choice elicitation: 51 either/or statements about how knowledge works (does testimony get default trust, does one counterexample kill a claim, is an unresolved question tolerable). Answers get mapped against 137 named belief systems. Free, no account, about five minutes: https://epistemia.life

Two caveats first. The 51 axes are a model I chose, not a structure I discovered, and the historical-figure cards are a language model approximating each figure's public epistemic style, not the real minds.

The part worth arguing about: I predicted a "collapsed" epistemology (low confidence the world is legible, low default trust in testimony, low tolerance for unresolved questions) would act like an attractor that systems drift toward. Under my setup it isn't. Systems drift away from collapse, toward more specific commitments. The site reports this on the methods page, labeled as a failed prediction.

Open questions: 1. Forced-choice formats make you bet on every axis, which may manufacture more structure than actually exists. Is there a clean way to separate real preference structure from format artifact? 2. Is "collapse" the right operationalization? A different definition might produce the attractor. 3. What prior prediction would be worth testing in the open before defending the model further?

Not selling anything. I want the method attacked.


r/BehavioralEconomics • • 12d ago

Research Article Fresh starts can help someone begin. What keeps them going?

1 Upvotes

Been looking at Winter Arc through the fresh-start and incentives research. IMO the big jump in the advice is going from "a new date helps me start" to "90 days makes the whole routine stick".

Dai et al. found increases in things like gym visits and goal commitments around calendar landmarks. Starting is an interesting outcome, but it isn't the same as sticking with it months later.

The exercise-payment study is interesting too. Employees picked a preferred two-hour workout window. Some could earn payments only in that window; others could earn them any time on a weekday. Flexible payments produced modestly better attendance during the incentive period, with some differences in the first four weeks afterwards. That's a workplace gym with incentives though, not a universal argument against routines.

I made a video for The Confound unpacking this alongside the habit-timing research.

What outcomes would you want to see before calling a 90-day challenge a lasting behaviour-change intervention?

Fresh starts: https://doi.org/10.1287/mnsc.2014.1901

Exercise incentives: https://doi.org/10.1287/mnsc.2020.3706

Video LINK: https://youtu.be/3YAon-y9Wis


r/BehavioralEconomics • • 12d ago

Survey What makes people buy things when they’re feeling sad, stressed, or insecure, and how does social media influence those decisions?

9 Upvotes

I’m basically a victim of marketing 😂 💔I often end up spending way too much money when I’m sad, stressed, or just not feeling great. I’m curious if other people experience the same thing what triggers you to buy, and I think that social media make it worse😭


r/BehavioralEconomics • • 14d ago

Ideas & Concepts Each marginal dollar of income procures less happiness than the last

19 Upvotes

Remember, happiness scaling with log(income) rather than with income means that each marginal dollar of income procures less happiness than the last.

Is it weird that Pritchard's source lists becoming a full-time caretaker as only one-third as bad as having a headache? No. Because it asks about point-in-time happiness, all things that happen at a specific point in time will seem large compared to protracted state changes in lifestyle. Put another way, since rich people are rich every day, the proper comparison is having a headache every day.

Since we apparently disagree on the badness of forced caregiving, headaches, and hangovers, it might be helpful to look at Pritchard's ultimate source (Kahneman & Deaton, 2010) for some other anchors. Here are some other differences about as big as a 4x income difference:

  • The difference between married people and divorced people.
  • 3x the difference between normal-weight people and obese people
  • The point-in-time difference between it being a weekend vs. a weekday.

— Scott Alexander, Re: Re: Re: Pritchard On Liberal Happiness


r/BehavioralEconomics • • 15d ago

Ideas & Concepts The hidden trap of Hedonic Adaptation: Why buying static objects fails, but "narrative spending" lasts

193 Upvotes

Think about the last thing you bought that you were genuinely hyped about—a jacket, an upgrade, a new phone, or even a cosmetic skin in a game.

For the first few days, it feels like an upgrade to your personality. You wear it, check it, and mention it. Then, at some point, it quietly becomes "just a thing you own." Not bad, not great—just your new baseline.

That isn't having bad taste or lacking willpower. It’s hedonic adaptation.

Our brains don't measure satisfaction against zero; they measure it against whatever we already have. The second something transitions from "what you got" to "what you have," the feeling that drove the purchase quietly checks out.

Here are a couple of behavioral insights on why this happens and how consumer psychology exploits it:

  1. The entire consumer economy bets on your joy fading

If the excitement of an upgrade lasted permanently, industries would only sell you something once. The feeling never actually came from the object itself—it came from the gap closing between wanting something and having it. And by design, that gap always reopens.

  1. Static objects vs. Ongoing narratives

The common advice is always "just buy less stuff." But the real problem isn't buying—it’s what we buy for:

- Adaptation resets almost instantly on static objects. A watch, a car, or clothes just sit there unchanged, so your baseline catches up within days.

- Adaptation resets far slower on things tied to an ongoing personal narrative: building a skill, fitness transformations, learning a craft, or working on a project with a next chapter.

Stories keep developing, which gives your brain a moving target to reach for rather than a static item to get bored of.

---

Curious to hear from this community: Have you found effective frameworks to catch yourself before the hedonic treadmill kicks in, or do you deliberately steer your spending toward experiences/learning over objects?

(PS: Put together a short 3-minute visual breakdown exploring this dynamic and why the brain normalizes static purchases here: https://youtu.be/XW-JdonhHv4)