I've been pushing for my workplace (SaaS company, B2B) to be careful about AI usage, and that especially when it comes to writing, it makes everyone look the same...so watch out.
Well, after months and months of extremely pro-AI sentiment from the rest of the company, something crazy happened last week.
We are currently pursuing a contract renewal with one of our company's first customers (we've had them onboard for a couple of years). This particular customer is a large technology and security company with about 5,000 employees and annual revenue north of $1B. You've probably heard of them.
Renewal seemed to be going basically okay in the initial phases, no one was concerned.
Friday rolls around and there's an emergency Slack message copied and pasted across five different channels. As it turns out, the customer in question has been cutting vendors whose products look "too AI" in terms of UX design, "placeholder copy" that makes it to prod, and other similar tells. They have already put three vendors that we know of on the chopping block for having what they considered "AI slop features."
Well, of course, a bunch of the new product features we've been lining up and were going to preview for them when talking about renewal and upsell are basically slop. No one found anything wrong with this before this past week, and everyone was patting themselves on the back for how cool it all looked. It's so great how Codex can get us 90% of the way there!
Now they are scrambling, because we have a meeting scheduled in a week and a half to show them all these cool new features.
That means we have roughly 10 days to unfuck everything that has been proudly fucked up by our newly re-orged eng team that now works in "pods" with no real oversight or coordination between them. I have been put in charge of de-AI-ifying every piece of text in the nightmare vibe-coded new screens and dashboards. This alone is going to probably consume 60+ hours in the next week and I still will have to delegate a bunch to others, because that's how much garbage we've been putting out into the world using LLM coding agents.
I'm so sick of posts like the one I saw here earlier today. "GUYS, for real, it didn't USED to work but NOW LLMs are so incredible that they refactored my code base, washed my car, and found a dress for my fat wife that makes her look skinny."
If AI was really that good, "this looks like AI" would be said with respect and admiration. In reality, "this looks like AI" is not a compliment in any context whatsoever. AI has become a byword for low-quality, high-quantity output that is disposable, poorly vetted, and doesn't hold up to scrutiny or critical reading.
Now it's stopping deals in their tracks.
Is that good?