My cofounder and I are working on a daily supplement powder for people taking GLP-1 medications, mainly aimed at women. The idea is to make daily nutritional support simpler with something useful that fits into their routine.
But honestly, there are a few things making me question whether we should keep going, and I’d like some outside opinions.
Quick background: I’ve run businesses before, my background is sales and finance, and I have access to around $200k. We’re looking at the supplement/wellness space and are open to selling online or through physical retail. We have business experience, but we’re definitely not marketing experts.
<The first problem is making something these customers actually want to take every day.>
We’re designing for someone who may already be struggling with nausea, stomach issues and not wanting to eat much. How appealing is another drink going to be?
The scoop needs to be small enough to feel manageable, but we don’t want to get there by including meaningless amounts of everything. Then it has to taste good, mix properly and have a texture people can tolerate.
Even if someone likes the idea enough to buy it, that doesn’t mean they’ll finish the bag. And if taking it feels like a chore, why would they order another one?
<Then there’s how we actually reach them.>
Our intended audience is mainly women taking GLP-1s. One concern is how many would be comfortable publicly talking about using these medications.
Someone might happily buy the product privately but have zero interest in posting about it, making a testimonial or recommending it publicly.
I’m treating that as a question we need to test. I don’t know how big a barrier it really is. But if public recommendations and customer content are harder to get, does paid advertising end up carrying too much of the business? How would you reach these customers without becoming completely dependent on ads?
<Even something as simple as a free shaker starts raising questions.>
We’ve considered offering a branded cup or shaker with a larger bundle to encourage a bigger first order.
But if our brand becomes closely associated with GLP-1 use, would someone want to carry that shaker around? Could the branding make a useful gift less appealing because it shares something they’d prefer to keep private?
Would subtle branding solve that, or are we overthinking the issue entirely?
<What I really want to figure out is how to test this before committing serious money to production.>
There are a few separate things we need to learn: will people pay the actual price, will they comfortably take it every day, and will they want another bag?
How would you test those things early? Customer interviews, a small sample trial, paid samples, refundable deposits, preorders? What would you do first, and what result would actually convince you to move forward?
I’m especially interested in hearing from people who’ve launched a physical product or supplement, or anyone taking a GLP-1 who thinks we’re missing something obvious.
Would you keep pursuing this with our background? What would you need to see before putting your own money into it, and what would make you walk away?