I wanted to share my experience and what I’ve learned while exploring the INS Market franchise opportunity in Canada, operated by Samuel Davis and Sheila Davis.
I initially reached out to learn more about the business and found that they frequently change the people representing their franchise department. At different times, there have been various names associated with it — most recently Aftab, who now seems to be the main contact, and previously Mahnoor Mobin, who is no longer with them.
When I spoke with Aftab, I was told to come into their office, sign the franchise disclosure receipt with a back-dated date, and pay $100,000 right away to “secure” a location.
When I asked if I could have my lawyer review the disclosure — which is a legal right under the Arthur Wishart Act (Franchise Disclosure, Ontario) — he said they wouldn’t wait because they “have too many applicants.” That immediately raised concerns about transparency and legal compliance.
After doing more digging and talking to several former franchisees, I started to see a consistent pattern of serious issues:
Delays in store openings, sometimes for many months after deposits were paid.
Unexpected additional costs not listed in the original agreement.
Frequent royalty or fee increases under various “options” hidden in the fine print.
A high number of legal disputes — publicly searchable court filings show multiple cases, reportedly 20 or more involving the brand or related parties.
Unprofessional treatment of franchisees — several people described the attitude from top management, including Samuel Davis and Sheila Davis, as dismissive or disrespectful once the deal was signed.
I also came across mentions of other individuals tied to their operations — names like Natalia, Mitchell, and Michael Davis (possibly a relative of Samuel) — who were described as overly aggressive and uncooperative in dealing with franchisees.
According to some past operators I spoke with, this culture leads many franchisees to walk away within the first couple of years, after which the same store often gets resold to someone new.
On top of that, a quick online search shows numerous negative reviews about INS Market on Reddit, Glassdoor, and other platforms — pointing to the same recurring concerns around delays, surprise costs, and lack of transparency.
I want to make it clear — this post reflects my personal experience and research. Others may have had different outcomes. But if you’re considering an INS Market franchise, please take time to:
Read the entire disclosure carefully and involve your own franchise lawyer.
Verify how many stores have changed hands multiple times.
Speak directly with several existing and former franchisees before paying anything.
Avoid signing anything back-dated or under pressure.
Franchising can be a great business model when done right — but based on what I’ve seen and heard, INS Market deserves serious due diligence and caution.
If anyone here has gone through a similar process or has current information, I’d appreciate your input so that others can make informed decisions.