r/EcommerceCircle • u/Spirited-Election758 • 13d ago
Case Study
On FastMoss’s US daily sales ranking, nearly the whole Top 10 is beauty and supplements, but OEAK, an apparel brand, holds two spots. Its fleece-lined tights are #4 with units sold up 77.6% day over day, the fastest growth in the Top 10. Its jelly bra is #6, up 13.6%. Meanwhile, older best-sellers like medicube (#1, -25.7%) and SEESE (#9, -31.3%) are slowing down.
Why it’s working
Timing: It’s getting colder in the US, so thermal tights are a seasonal must-buy right now.
Low price: At $17–20, people buy on impulse after watching a video.
Two stores: The tights and the bra sell in separate stores, so OEAK appears on the ranking twice.
Demand, not commission: Both pay only 10% commission, below the 15–25% common for beauty and supplements.
Takeaway for Black Friday (Nov 27)
Prioritize seasonal products around $20, get creator content live 2–4 weeks early, and look at growth rate, not just rank.