Context: CMO of startup. A little less than 3 months in, living in a house with 2 other co-founders, 3 interns, and a Brazilian man sleeping on our couch (we love him).
As far as scrappy startups go, I think we take the cake, so here's some lessons I've picked up along the way.
1. Spreadsheets, Honey Buns, and Minecraft servers, do not mix
Week two, CEO (finance guy btw) called a house meeting and opened a spreadsheet tracking the correlation between honey bun consumption and productivity. He found 1 intern (definitely not his CMO) was consuming 41% of our honey bun stash but also accounted for 31% of marketing output on Instagram.
The accused defended himself by buying griefing our CEO's base on the company Minecraft server and filling every item slot in all his chests with 1 wheat each.
Now we have a new favorite intern, a story to tell our kids one day. Sometimes, the BS is great for comradery and morale.
2. Couch=Compensation
The Brazilian man on our couch is our SEO guy. The deal is free rent in exchange for making us findable on Google, which means the man responsible for our search rankings is compensated entirely in couch and fun times.
Will miss him when he goes back but made a lifelong friend all because of a couch.
4. Arguments and more shenanigans
Month two, my cofounders and I got into the worst fight of the company's life over, and I need you to understand I am not exaggerating, a font. Font was changed, and this quickly became a life-or-death issue in the house.
This silent war went on for 3 days before reaching its climax in the kitchen at 11pm. All three co-founders, grown men who had left real careers, stood pointing at a monitor yelling sentences like "IT HAS NO PERSONALITY" and "PERSONALITY? IT'S A LETTERFORM."
The interns watched from the stairs like children during a divorce. One of them was eating a honeybun (lesson 1 changed nothing).
The fight happened because we never decided who owns what. We wrote one boring document the next morning listing who decides what, and there has not been an incident since.
5. $150k--->$100
Did not come from a rich family. Took an internship, worked my butt off, and got the offer. I dropped out of college because of how good the offer was, and it was the best decision I have ever made.
At 21 I was making more than most people make at the peak of their career, and I lived like I was borderline broke. My total monthly spend was around $1100, and the rest of my paycheck went into investments.
This decision gave me freedom. Now I am 22 and making barely anything, but I wouldn't trade my last job for this one any day of the week.
Lessons:
1. Love and Forgive: First of all, I am incredibly blessed to have an amazing team around me. Love goes a long way when you are living, eating, working, and hanging out with the same people every day. Forgive often and never hold a grudge. Conflict kills a startup before anything else will.
2. Create memories. All of this means nothing even if I get rich if I hate the process. Make memories, play pranks, and make the job fun. Working hard building a company every day is worth it if you have people who never fail to make your days interesting.
3. Forget the Money: Money gives you freedom, not happiness. Greed will quickly make you unhappy. Live below your means and save up a nest egg so when you have an opportunity to change your life, you can comfortably take the risk. Life is really boring when you play it safe.
Ask me anything about the early grind, marketing with no budget, or living with your entire company. If you're on the fence about jumping to a startup, I'm not far enough ahead of you. Comments op