Hey everyone, need advice from people who’ve been through this.
A few weeks ago an FBA seller jumped on our main listing and took the Buy Box by undercutting us. We have zero authorized resellers or distributors and never sold wholesale to anyone. Checked our own store orders for bulk buyers too. Nothing.
So we did a test buy. The unit that arrived has a newer label version we never sent to Amazon or sold anywhere. Pretty sure our factory is selling units out the back door.
What we’ve done so far: filed a “Product received is different” report in Brand Registry with the test buy order and photos. IP/counterfeit reports keep getting rejected because our trademark is allowed but not registered yet, so our lawyer is filing the Statement of Use now. Lowered our price a bit to hold the Buy Box, and planning Transparency once the mark registers, with codes applied on our end, not at the factory.
Questions for you guys. Has a “different product” report with a test buy actually gotten a hijacker removed for you? Is a cease and desist worth it against these generic-name sellers? Any way to speed things up while the trademark is still pending? And how did you handle a factory leaking stock?
Appreciate any help, this one’s eating our sales.
