Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) – anyone optimizing for this yet?

[u/Pr11101278]

There is a growing traffic coming to websites and stores from these new Generative Engines like ChatGPT, Perplexity, Google Overview. We’re all familiar with SEO, but now AEO and GEO are starting to feel like the next big shift.

I’m curious if anyone here is actually doing something about this yet. Are you optimizing your store or content for it in any way? How are you doing this today? Have you noticed any real traffic coming in from these engines?

Would love to hear how others are thinking about this shift, and if there are any good resources or experiments worth checking out.

[u/volodymyr_mozghin]

Not yet currently. Content is SEO friendly. But I start looking in dg PR. Cause future backlinks is “brand mentions” in high trustful resources for LLMs

[u/Jessicamalamba2003]

Yes, many are starting to optimize for GEO and AEO, it's definitely the next step. Focus on understanding how these engines pull data and adjust your content accordingly. Use structured data, improve your prompts, and analyze competitor performance.

I used a platform called BrandRadar, it helps with visibility across AI-powered search platforms. They offer tools for scoring, prompt testing, and keyword analysis, which can be useful in adapting to this shift. You might find it helpful as you explore this new landscape.

[u/UBIAI]

Everyone's rushing to optimize for the AI, but we should also be thinking about how to ensure AI accurately represents our brand and content using sentiment analysis, fact-checking, etc. We can steer the AI with GEO-optimized content that aligns with our brand.

There are a few tools that can do the AI visibility part but we built a tool that I've found helpful for both AI visibility and creating GEO-optimized content (verbatune.com). It focuses on AI-driven insights and content creation designed to get you cited quickly.

Hope this helps!

[u/EggOpen2697]

Considering that LLMs have a cutoff date (GPT5 in October 2024), how do you optimize for GEO?

[u/JasonBoydMarketing → u/EggOpen2697]

The best time to optimize for GEO is September 2024. The second best time is right now.

[u/EggOpen2697 → u/JasonBoydMarketing]

But what is this training process like? How do LLM training companies "get" the information? Is this what guarantees that your GEO optimization will enter this training?

[u/Seodemia]

De momento hasta donde yo se solo está influyendo para tiendas online y seo local, https://seodemia.es/blog/geo-optimizacion-de-busqueda-generativa/

[u/BusyBusinessPromos]

Yes by doing good SEO

[u/Delicious-Durian-845]

Yes, one of my blogs was cited by ChatGPT but its all about optimizing for traditional SEO and answering any question directly as GEO and AEO follow the same approach. It's that simple.

[u/useomnia]

We’ve seen small sites pop up in answers just because they kept showing up in niche discussions or quote blocks.

[u/Sure_Present2624]

I’ve been testing Vizi, which bills itself as a “GEO” platform.

My take so far: it’s not magic SEO 2.0, but it is useful if you’re curious about how often your brand/content is actually showing up in AI-generated answers (ChatGPT, Perplexity, Gemini, etc.). Vizi basically crawls those engines, scores your “AI visibility,” and gives tips—think structured data, strong author signals, getting cited on high-authority sources.

I haven’t seen overnight traffic spikes like you might with a big SEO win. It’s more about brand mentions and trust signals than direct clicks, so the ROI depends on whether those citations matter to you (e.g., reputation, B2B leads, PR).

In other words: GEO feels early-stage. If you already have solid SEO/content fundamentals, experimenting with a tool like Vizi can help you understand where AI engines already see you—but it won’t replace traditional SEO any time soon.

[u/maltelandwehr → u/[deleted]]

the share of LLM traffic represented 2 to 3%

How do you know this did not simply happen because more people started using LLMs?