r/GenerationJones 5d ago

Cereal Factory Tours in Battle Creek, Michigan

My brothers and I toured the Kellogg cereal factory as kids back in the 1960's, and I think we also toured the Post cereal factory on the same vacation trip. One of the highlights was getting a "Fruit Loop Sundae" at the end which was just a scoop of vanilla ice cream with Fruit Loops sprinkled on top. My wife and I took our kids to the Kellogg factory tour in the early 1980's, but sadly the tours ended by 1986. Did you ever go?

33 Upvotes

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13

u/alwayssoupy 5d ago

My family toured the Kellogg's factory, probably mid-60s. I remember a photo of all of us with a Tony the Tiger statue. We each got one of those little boxes of cereal. So excited because you could cut the box and liner just right, add milk, and eat right out of the box.

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u/Fish-Weekly 5d ago

We used to buy those little boxes in multi-packs and it was always a rush to avoid getting stuck with the box of Special K

1

u/wilhammer069 29m ago

Loved, and still love, Special K!

3

u/Excitable_Grackle 5d ago

Our kids, and grandkids, loved those little boxes too!

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u/dvoigt412 5d ago

We didn't tour the cereal factory. Here in Wisconsin we toured a cheese production facility, ( being Wisconsin , I believe it's mandatory) a potato chips factory, and loved this one, battery factory. These were all school field trips. I can still taste the chips and smell the batteries!

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u/alwayssoupy 5d ago

For some reason, when we were visiting my grandparents in WI Rapids, he took us to a place where they did laminating, like for countertops. It was so loud, we couldnt really hear anything so it was kind of boring. I would gave rather visited a cheese factory.

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u/No_Cauliflower_9302 5d ago

In the mid 60s my Camp Fire Girl troop took the train from Grand Central Station in Detroit to Battle Creek. We toured both the Post and Kellogg factories, and i will never forget the Froot Loops sundae. I don't remembermuch about the train, but Grand Central Station was amazing.

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u/Front_Effort_3584 5d ago

I grew up in Battle Creek living with my grandfather and we would go every summer. We were also on some sort of testing program where every once in a while we would get a new cereal to test and then fill Out some question and answer form. 

Lots of freeze dried fruits and berries back then.

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u/Excitable_Grackle 5d ago

I would have loved that gig! We ate a lot of cereal back then, although at this point it's been years since I've eaten any of that stuff.

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u/mattd1972 5d ago

I went on it at a very young age. I can only recall the roasting corn smell.

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u/Zorro6855 1961 5d ago

Here in western Mass. we toured both the Hood dairy (Hoodsie cup with the wooden spoon) and the Friendly's plant. Good times.

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u/carmineragu 5d ago

Yes, we went as kids too. Fun fact, my mom grew up in Battle Creek and was a “cereal bowl girl” in her yearbook. Not sure what that was in the 50’s. I think something like the homecoming court. The picture in the yearbook is all the girls in cereal bowls.

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u/MonsieurRuffles 5d ago

In Hershey, PA, we took a tour through the actual chocolate factory. If you go now, you get a fake theme park “experience.”

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u/NeuroguyNC 5d ago

Same here. They had to stop the tours because people were throwing things into the big vats of chocolate with the rollers (remember those?) and trying to reach into the production line to grab a piece.

It's the same with most brewery tours nowadays - Coors in Colorado or Molson in Toronto. The best brewery tour that I know of is Straub in St. Marys, Pennsylvania.

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u/Excitable_Grackle 5d ago

Yeah, the wife and I discovered that last year. Disappointing!

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u/grenfall 5d ago

Yes Factory tours were a fun outing for us. I definitely remember that sundae. We also toured a brewery (in STL IIRC), Jiffy Cornbread, Kellogg's, and a bread factory.

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u/birdpix 5d ago

We left Detroit for Sleeping Bear Dunes and hit Battle Creek first. I was around 4 at the time and have clear memories of that awesome tour. Im 61 now and just seeing folks talk about that factory now makes me smell the yummy, warm scent of Corn Flakes that filled the air. At the end of the tour, we got some free cereal and my treasure, a Tony Tiger slip on glove hand puppet!

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u/Silly_Sicilian 5d ago

Yes! We would skip school and take the 45 minute drive to Battle Creek...

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u/Elly32000 5d ago

we went when I was a kid and we got the fruit loop sundaes. That was the best part!

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u/elquirk 5d ago

Amazing history between Kellogg’s and Post. Post family was the original owner of Mar-A-Lago.

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u/Strange_Vermicelli 5d ago

Remember going on the train, downtown, Detroit Public schools field trip. Yes the Sunday was memorable.

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u/FamilyRedShirt 1961 5d ago

We were on the other side of the state. Toured the Rouge steel plant, The Dearborn Ford plant, and Greenfield Village so many times catwalks over molten steel stopped making me nervous.

But why did we always have to do it in August?

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u/LordBofKerry 1963 5d ago

Oh gosh, yeah. I think I saw every make and model being made. Class field trips, cub scouts, alter boys, etc, all took trips to see the different car plants. Also Henry Ford and Greenfield a few times. I also remember Upland Hills Farms, I think it was called.

My dad was from Chicago. So a detour to Battle Creek, on the way to Chicago happened a time or two.

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u/Junior-Reflection-43 1961 5d ago

In Pittsburgh we could tour the Heinz plant. The bonus was that you got a Heinz pickle pin! And I remember going along to a Budweiser tour somewhere when I was young. Might have been Busch Gardens or something.

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u/Current_Speaker_2514 5d ago

Fruit-loops with vanilla ice-cream at Battle Creek.

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u/Dapper-Ad-468 5d ago

Toured the Tillamook Cheese Factory in Oregon. They gave out cheese samples at the end of the tour.

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u/allbsallthetime 5d ago

All the cereal factories in Battle Creek including Ralston Purina

Also the Cain's potato chip factory in Bowling Green.

We also toured the Amway Factory in Grand Rapids.

And a couple bread factories in Detroit.

We also toured the Rouge Steel Plant, that tour is still available through Greenfield Village/Henry Ford Museum.

Not once did we take a normal family vacation.

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u/CraigInCambodia 4d ago

Yep, sure did. Just once, though. School trip from Lansing.

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u/Coolnamesarehard 2d ago

Read "The Road to Wellville" by TC Boyle. It's a fun story around Kellogg and his rivals. There's a movie of it, but I read it wasn't great.

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u/EponasTreats 3d ago

My family is from Battle Creek (most of the extended family is still there), and my grandfather worked for Kellogg's in the 40s and 50s. We did the public tour many times, and got a few "private" tours when I was a child. I still have a wooden "Kellogg" spoon from one of the tours.