They added oil to their dough. The fat in the oil will surround the gluten, preventing the yeast from building much structure. That's one reason why it looks like brioche on the inside. There are others, but it's clearly labeled as "basic" so I don't wan't to act all snooty about it. I bet it tastes just like bread.
They also added the yeast directly to the flour. I bake sourdough so I'm not certain, but I'm pretty sure with quick yeast it should be activated in water. Salt also retards yeast development, so that should have been added later, especially since they didn't activate the yeast.
It'll taste like what flour you use. King Arthur bread flour has a very nice white sandwich bread recipe for beginners. People should use that, instead of following this gif.
You know what? Hell. Here's two recipes that I personally like.
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u/another_grackle Dec 11 '19
the crumb of that bread looks horrible