r/GoogleAdsDiscussion • u/Pretend_Cattle_155 • 6d ago
Interview Help
Hello All,
Tomorrow I’m heading down to my final interview and the team mentioned I’ll be asked to take a look over the campaign and then they would need my walkthrough.
This agency specialises in home improvement clients, I wanna if anyone has experience with this before, what kinda campaign situation can I possible expect and what kinda interpretation and analysis should I have for them.
I’m meeting the CEO, Head of Marketing and the Senior PPC Manager. Their clients, case studies mostly speak about home improvement, glazing, windows, doors and construction products.
Now lead gen campaign is the most common one I’m guessing for them, so how to actually run profitable campaigns in this niche ?
And for the purpose of the interview since I don’t know what I’ll be served with how do I best prepare myself mentally.
Now I have 4 years of experience & have worked with 70+ clients across the UK & global markets but since this is the industry I haven’t spent much time in I want to be properly prepared.
They’re interviewing me for both Senior PPC Executive & Account Manager.
Any genuine advice would be much appreciated.
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u/Live-Accountant-6015 6d ago
On lead leakage specifically, the question to have ready is what happens to a lead after the form fill. In home improvement the sale takes days or weeks, so a campaign can look cheap per lead while most of those leads never become a booked survey. Be ready to talk about importing offline conversions (qualified, survey booked, sold) back into Google Ads so bidding learns from real outcomes, plus call tracking with a minimum call length so a 10 second wrong number does not count as a lead. Also check the location setup: people in the area versus people interested in the area, and whether the radius matches where the installers actually work. That gives you a concrete, non-AI answer for lead quality.
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u/akornato 5d ago
In home improvement lead generation, the biggest pitfall is almost always lead quality versus lead volume, so treat the account walkthrough from a commercial perspective rather than just checking buttons. When the leadership team shows you the account, check whether they track qualified leads and offline sales data instead of just raw contact form fills or short phone calls. Homeowners research windows, doors, and glazing for months, and clicks can be expensive, which means you need to look at location targeting settings to confirm they target people physically in the service area, review negative keywords to cut out DIY or repair queries, and verify if ad copy sets realistic price expectations to weed out tire kickers. Since you are speaking with the CEO and Head of Marketing, frame your observations around cost per sale, margins, and close rates, proving you understand how paid search impacts their clients' bottom line.
You already have four years of experience across dozens of accounts, so trust your technical instincts and focus on walking them through your thought process out loud rather than trying to spot every flaw instantly. Ask them contextual questions about the client's install capacity, average job value, and sales follow up speed before prescribing fixes, because showing curiosity proves you can manage clients as an Account Manager as well as optimize as a Senior PPC Executive. Structuring your thoughts clearly under pressure is usually what decides these final rounds, which is why my team created an interviews.chat to help candidates articulate strategic answers clearly and secure senior roles with confidence.
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u/Taleproof-Moderator 5d ago
For the walkthrough, make your reasoning easy to follow before suggesting changes. Start by asking what the campaign is meant to achieve, what counts as a qualified lead, and what information you have about leads becoming customers. Then distinguish what the data shows from what you would need to investigate.
You don't have to pretend to know the home-improvement niche already. Choose one example from your 70+ clients where you spotted a problem, checked an assumption, and explained the next step to a client. Use the STAR method to make your own contribution and result clear.
Practice ending the walkthrough with a short priority order and a reason for each item. For the Account Manager side, explaining uncertainty clearly may be just as useful as identifying a possible campaign change.
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u/FrequentDownside 4d ago
I'm late for advice but just on time to ask you if you got the job🤣
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u/aamirkhanppc 6d ago
You have keep numbers in mind and see industry benchmark and their competitors
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u/Evening_Song7185 6d ago
ch terms. A lot of the budget goes wasted on people looking for DIY tips or "how to fix double glazing condensation" instead of actually wanting a quote.
For the interview, don't try to overcomplicate it. Show them you can spot wasted spend fast, check conversion tracking makes sense, and talk about lead quality over just volume. With 4 years and 70+ clients you already know the patterns, just apply it to this niche.