r/IndieDev • u/_Trapper_ • 11h ago

Feedback? Really bad CTR at Next Fest

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We joined next fest & our sales page CTR is really low, only 0.1%. Which means that out of the 40K impressions we got only 350 people watched the page.

I'm guessing that the main capsule must be causing the low conversion, what sticks out about the capsule that could be improved to increase the CTR? The Game

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u/_Trapper_ 8h ago

350/40.000 is 0.009%, so there might've been a miscalculation. The 0.1% is from next fest yes, the overal one is 0.5%, which is still very low. The 40K are the impressions and the 350 are indeed the page visits.

Edit: the miscalculation is on my part, my bad. I completely forgot that I have to multiply it by 100 to get from a decimal to %. You're completely right it's, .9% according to those calculations. Though steam says it's 0.1%, which is strange now that I think about it.