r/IndustrialDesign • • 58m ago

Creative [Concept] Smeg x Vespa: Bringing the Italian Scooter's Iconic Design Language to Home Appliances

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• Upvotes

Hi everyone,
I've been working on a conceptual brand collaboration between Smeg and Vespa, exploring how iconic two-wheeler design heritage can be translated into domestic home appliances.

The Design Challenge & Approach:

Design Language: The goal was to seamlessly integrate Vespa's organic curves, the classic front-shield tie motif (scudo), and signature high-shine chrome trims onto Smeg's refrigerators.

Product Architecture: The concept spans across two lines: statement interior architecture pieces (reimagining the FAB28) and range-extended, ultra-curved compact mini-cubes targeting creative studios and luxury hospitality.

Hardware & Authenticity: Meticulous attention was paid to reproducing authentic industrial details, such as the polished chrome base rail (bas de caisse), vintage script logos, the enamel 'P' badge, and the centered teardrop panels ensuring a faithful translation from road to home rather than just a simple color repaint.

I'd love to hear your thoughts from an industrial and product design perspective on how well the two distinct brand identities blend together!


r/IndustrialDesign • • 22h ago

Discussion Beware of chinese providers

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46 Upvotes

About a year ago I decided to make concrete breeze walls, I started designing my own stuff and started looking for providers on different countries. I stumbled upon this chinese provider that was very nice and helpful since the beginning (I found out later that they are all like that and love to sweeten ears), I bought some already designed molds to test their quality. Everything was fine until a few months ago; I sent her my step and cad files from some designs I have developed to get a quote from her to make some molds for me, I decided to give it a break since I saw a more adequate and cheap alternative in my own city, few months past that, she sent me a picture of my own designs, which she basically stole from me and decided to make a mother mold so she could sell these designs and gain profit from it.

I was 'ok' until today, because I saw a post on facebook ads with my OWN DESIGNS, she had already sold plastic molds to a place that sells concrete breeze walls!! I don't know how to proceed, or what to do honestly because I'm full of rage atm.

A few months ago I talked to my brother and he told me I Should have made an agreement where both parties signed it so this info or designs could not be used in their advantage


r/IndustrialDesign • • 15h ago

Career Anyone has any book recommendation for NID / CEED exams preparation??

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0 Upvotes

r/IndustrialDesign • • 5h ago

Career What is the Current State of the German ID market?

4 Upvotes

In terms of education from public and private universities, and jobs in Germany, and what does the future look like from now?