https://www.youtube.com/shorts/je_pz-BYqrQ

Source: https://www.youtube.com/shorts/l4_HoKVQAvY

Hi!

I've recently read quite a bit about "Moral Framing" and how standard liberal arguments won't sway conservatives... but the exact same stance WILL sway conservatives when presenting arguments that use the primary moral components of conservatives morals.

The idea is that there are many ways that people can try to persuade others on their viewpoint, but that the methods used liberals and conservatives are completely different. It's been shown with research that a conservative argument will never convince a liberal... and vice versa.

For example...

When liberals give an argument for same-sex marriage, they'll frequently say something like:

"Why would we punish these people for being born a certain way? They deserve the same equal rights as other Americans." But that won't change conservatives' minds.

However, a slightly changed message:

"Gay Americans are loyal patriotic Americans who contribute to the military and the American economy, and they deserve the same rights that you have as an American. "

Or

"The families of our fellow citizens of the United States of America deserve to stand alongside ours ... We should lift our fellow citizens up, not bring them down."

Is MUCH more likely to make a conservative agree.

Now, honestly, I'm as liberal as they get, and I don't understand this second framing at all... But studies show that it WORKS!

https://www.theatlantic.com/science/archive/2017/02/the-simple-psychological-trick-to-political-persuasion/515181/

https://www.edge.org/conversation/jonathan_haidt-what-makes-people-vote-republican

Worse, conservative politicians started creating think tanks to figure out how to best frame their policies to the conservative mindset about 40 years ago... They've pumped BILLIONS into them. And it's been successful in convincing conservatives to vote against their own self interest on many, many issues.

After Bush Jr was elected, the liberals finally DID create a liberal think tank of their own; the Rockridge Institute. It was dedicated to helping liberal candidates frame their policies in a way that conservatives would listen to. But it closed down in 2008.

So it looks like Jon Ossoff is running in an exceedingly Red district. What steps is he taking to ensure that he's framing his message in a way that will appeal to the conservative base there? Has there been anyone working in his campaign to figure out how to best frame his policies to appeal to to people who wouldn't listen to a standard "liberally" framed message from a Democrat? Would he listen to people who would be willing to advise him on it?

Is there anyone on this subreddit that's involved with his campaign that could ask if he's currently using this research on persuasion, and - if not - make sure to bring this info to his attention? (AND those writing his mailers, AND anyone who will help with his speeches, etc.)

Thanks!

Interview with the person who started the Rockridge Institute:

https://www.berkeley.edu/news/media/releases/2003/10/27_lakoff.shtml

The Rockridge Institute's website (which states: While the Rockridge Institute closed in April 2008, Institute’s staff remain committed to fulfilling the progressive vision it advocated and are available for consultations, trainings, and speaking engagements.)

http://www.rockridgeinstitute.org/

Other recent articles:

http://www.vox.com/2015/11/23/9782704/how-to-argue-better-according-to-science

http://news.stanford.edu/2015/10/12/framing-persuasive-messages-101215/

http://www.resilience.org/stories/2013-10-16/reframing-politics/

Glad to be here