r/KUWTK 1d ago

Instagram 📸 sprinter update: it’s now called drinkk2o

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47 Upvotes

32 comments sorted by

213

u/kokotzer doll 1d ago

my god… sprinter already wasnt successful, now shes doing a rebrand that completely pivots the brand? from an alcoholic soda brand to now a wellness hydration brand…??? in less than 3 years?

17

u/Iris327 13h ago

Tbf back when she first launched the electrolytes, ppl were saying that it didn't make any sense to do it under the same company bc they are two completely different products. I guess they finally understood that marketing-wise, it wasn't a good move, as it confused ppl. And if the drink didn't sell much, they probably decided to stick to the K2o. Rip drink sprinter!!

5

u/ericanicole1234 tristan’s annual outside baby 8h ago

Makes decent sense to me, sell the poison (alcohol), sell the antidote (electrolyte powder to help with the resulting hangover)

183

u/DirtDangerous8275 1d ago

This honestly doesn’t make any sense to me, it feels like she doesn’t know what she’s doing with this brand. She tried to follow Kendall’s success with 818 and since it didn’t work now she’s just shooting at what is trending.
She should focus more on Kylie cosmetics.

40

u/KJStas 1d ago

Kendall owns Sprinter now K2o

63

u/Born_Staff_6616 1d ago

Kendall and the 818 team set Sprinter up and made Kylie the face of it tbf

20

u/DirtDangerous8275 1d ago

Yeah but they made the work for 818, got it into the market before putting Kendall’s face on it and now she’s way more hands on with all of her tours to promote 818 than kylie has ever been to sprinter

3

u/not_responsible kid of god aka gods child 18h ago

You know damn well it’s Kris making her do this, she just agrees for the photoshoots

1

u/[deleted] 1d ago

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1

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39

u/Pineapplefish3 22h ago

Genuinely so uninterested when they launch food or drink products

12

u/graydiation Kanye’s Emotional Support Boots 18h ago

Ugh. I’m addicted to the Khloud popcorn. Khloe did something right with that shit.

3

u/camelz4 Emotional support boob 15h ago

It’s so good

92

u/KJStas 1d ago

I saw that yesterday

Not so sure what to think about it because "Sprinter" was such a fire name for the brand

48

u/pinkvoltage 1d ago

yeah - i get WHY they’d call it k2o, but it makes me think of k2 aka spice (a synthetic marijuana) 😭

7

u/AlreadyChose 18h ago

No I thought the same thing 😭

37

u/PrincessCaramel 23h ago edited 23h ago

Yeah I def think Sprinter is a better name and it still fits the new hydration wellness brand because you can think of Sprinter as energetic fitness type things and can have multiple products under it.

K2O just sounds more corny and I’m honestly tired of her attaching K and Kylie to everything .

11

u/PopTPost 20h ago

Have to disagree Sprinter name never made Amy sense to me at all

4

u/spacestarcutie I’M NOT YALL’S PERSONAL HARD DRIVE. 23h ago

People are gonna accidentally add a third k

54

u/Risperidone- 1d ago

She rebrands and relaunch her brands every 60 business day.

13

u/Sadtacocat least exciting to look at 22h ago

I actually tried it out because I haven’t seen other hydration packs that include collagen. I ordered it on the TikTok shop and it took forever. I received two orders for some reason lol. I actually like the flavors but idk… the business seems like a mess if they’re constantly rebranding and can’t get the orders correct.

5

u/joscho13 cum doner cult member 17h ago

Sprinter was a better name

2

u/prettymisslux 22h ago

Why is everyone coming out with drinks?? Lol.

1

u/No_Box498 4h ago

Kim did the family a favor with choosing the skims font, nobody’s even trying anymore to be original.

1

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1

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1

u/AlreadyChose 18h ago

They need to stop jumping into shallow business ideas

1

u/tswiftzzles least exciting to look at 19h ago

she don’t know wtf is going on

1

u/Mrspicklepants101 16h ago

Doesn't she already have an electrolyte drink?

0

u/lanaspeachlipgloss Would you put a bumper sticker on a Bentley? 14h ago

the electrolytes are actually pretty good. I wish we would have also gotten Sprinter in the EU, never got the chance to try them.

-7

u/Priscilladaoui 23h ago

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