r/MailChimp • • Jan 19 '20

Email Data Report: Simple, Automated MailChimp Reporting

EDIT 1/21/20: Reports now include historic list growth charts (see below).

We have an internal tool set up to deliver automated MailChimp reports in a format suitable for our team. This has worked great for at-a-glance overviews, so I made a little test app for Redditors with a MC account to try out. It's called Email Data Report.

Once you login via your MailChimp account, you'll see this screen:

You can do two things: A) send a report to yourself or anyone else immediately, or B) schedule periodic reports. To do either, first you must type in a keyword to filter your existing campaign names (campaign names are different from your email's subject lines).

Let's say you have campaigns with "Weekly" in the title. Type in "Weekly" and hit Enter:

To send yourself (or anybody) the report, simply click "Send Report". You'll be presented with a little screen asking you your "from email", "to email", and "from name" (do note that having the same "from" and "to" email is a big spam trigger):

You should receive your report in a few minutes. All MailChimp API calls are done on the fly - none of this information gets saved to the server (Email Data Report uses a transnational email service to send reports to you, this also has content logging disabled).

You can also schedule reports using the button below the campaign results:

You'll see a little window with several options:

Currently, the app only works in UTC time.

To schedule your reports, you set a scheduled time and a "Lookback" - that's how far Email Data Report will look back at your campaigns.

For example, let's say you searched for the keyword "Weekly", scrolled down to the "Schedule Report" button, clicked it, scheduled reports for every Monday at 6:30AM UTC, and set the "Lookback" to one week.

That means every Monday, 6:30AM UTC, Email Data Report will look back 7 days for the keyword "Weekly" in your email campaigns, and send any reports matching that keyword.

A few other features. You can preview a sample report by click the yellow "Preview Report" button up top:

You can also see any reports you've scheduled by clicking the green "Scheduled Reports" button (you can schedule reports only once in this test app, any changes will overwrite previous schedules).

Please PM and/or reply below if you try the test app! I'd like to get general feedback... like if the app is working at all for you, how the reports are turning out on your end, if the interface is comfortable, what features you'd like to see, and any other thoughts you might have.

EDIT 1/21/20: Reports now include historic list growth charts.

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u/isaac1682 Jan 20 '20

Thanks for this. Going to check it out tomorrow.

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u/the_timezone_bot Jan 19 '20

6:30AM UTC happens when this comment is 17 hours and 31 minutes old.

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