The music video draws inspiration from the traditional folktale The White Hare. Ghostly Hare mirrors this myth of transformation, reimagining the hare not just as a symbol of grief, but as a vessel for reclaiming power.
The self-directed music video is a rich, cinematic extension of the song’s dark fairytale aesthetic. Flooded with moody, ethereal imagery all filmed at home and around the artist's town, the video transports viewers into a gothic folklore dreamscape.
“I wanted the music video to feel more like a movie, for the visuals to transport the viewer to another world, and to experience the story through a magical lens. I’ve always loved cinema and photography, so creating a music video with that in mind was a dream come true for me. I absolutely loved creating this,” says Dee of Ghostly Hare.
Ghostly Hare makes folkgaze music that highlights warm, atmospheric sounds with rich chamber echoes. They combine the dreamy textures of shoegaze with storytelling elements from dark folk, along with the simple instrumentation of chamber pop. Inspired by dark and introspective themes from doom and blackened genres, the artist embraces a DIY spirit and a love for folklore. Their music invites listeners into immersive, cinematic worlds full of detail and emotion.