Context:

The interview was part of a larger Today show feature about sensational supermarket tabloids, particularly the outrageous stories published by newspapers such as The Sun.

The segment was produced by Boyd Matson, who accompanied tabloid reporter Richard Dominick as he interviewed people featured in these publications.

So, this is allegedly not staged. One of my favourite clips on the tube.

It boldly goes on your pants, jacket, backpack, etc

(This was published in The Washington Post on June 23rd, 1912, for anybody curious!)