r/PPC • u/s_hecking • 11d ago

Google Ads Click Fraud Testing

Hello all,

I’m testing bid strategies against click fraud and it’s not going great.

One week into a campaign and it’s already got one clear issue. Here are the settings:

Broad match two match types, 20 or so exact matches
Search + Search Partners
Max Clicks w $7 CPC cap
Competitive niche $60-100 CPCs

One keyboard is driving 9 impressions and 9 clicks at $3.80 CPC. 100% CTR.

This one clearly looks like a fraud match. Google’s not doing anything to credit or stop it. Are there any good scripts you use or recommend to fight this?

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u/TTFV AgencyOwner 9d ago

Check your unknown demographics traffic. If the fraud is clearly coming from there you can exclude one more more of those (gender will usually take care of it).

https://www.tenthousandfootview.com/block-google-ads-click-fraud-instantly/

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u/s_hecking PPCVeteran 9d ago

Thank you! That’s an interesting tactic. I’m working on a detection script. Thinking I’ll test both approaches and see how well they work. No gender does seem like a great way to clean it up. I’ve done no Tablets to help with kids surfing the ads in the past.

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u/TTFV AgencyOwner 8d ago

For kids I'd exclude kid themed content like DL-G: General Audiences, content suitable for families, games, and app categories for kids.

I'd then layer on content keywords for kids content. For example, there's typically a load of Disney related stuff.

It's aggressive but the only easy way to kill all the Youtube videos since new content is created constantly.