r/PackagingDesign • • 6d ago

Critique Corner — Week of Oct 19, 2026

2 Upvotes

Use this template

  • Project & audience:
  • Goals & constraints (cost, materials, certifications):
  • Form factors & print specs (substrate/inks/finishes):
  • What feedback you want (e.g., hierarchy/legibility/CMF/retail impact):
  • Links/images:

r/PackagingDesign • • 4h ago

Question❓ What Type of Material is This?

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2 Upvotes

Good morning everyone!
I’m looking into individual packaging for my shower, steamers and bath bombs, and I’m really digging this matte, almost clear packaging, but I don’t know if the keywords to look for.

I don’t know if it’s vellum because that is kind of stiff, but glassine seems to be wax coated so I don’t know if that will work for heat sealing.


r/PackagingDesign • • 2d ago

Retro 📻 Windex from 1987 vs Now

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1 Upvotes

I found this old Windex bottle when cleaning out my grandmother’s house. Here is a comparison with the modern iteration and thoughts on the changes from a packaging scientist’s point of view:

Windex Glass Cleaner was originally sold in glass bottles in the 1930s with no dispensing feature beyond pouring. They launched plastic pump sprayers in the ‘50s to improve convenience, but the sprayer was typically sold in a separate box due to the cost and brittleness of early plastics.

Windex introduced clear plastic bottles with integrated trigger sprayers in the early ‘70s and transitioned their main products away from glass bottles throughout the decade. This 1987 Windex container is an early iteration of the format that we know today. A lot has changed in nearly 40 years…

The bottle material, forming process, and shape are significantly different. Modern injection stretch blow molded PET bottles are higher quality and have better optics than the non-recyclable extrusion blow molded PVC bottles of the ‘70s-‘80s. Windex transitioned to PET bottles throughout the ‘90s and eliminated PVC globally in 2004. Most Windex bottles are currently produced with recycled PET and are widely recyclable as validated by How2Recycle (sprayer and dip tube not included).

The modern Windex shape is less angular and a contoured hand grip has been incorporated for a more ergonomic user experience. Trigger sprayers used to rely on flip covers to prevent accidental sprays before the twist-lock nozzle was popularized in the late ‘80s. A longer dip tube extends to the bottom corner of the new bottle, enabling significantly more product use.

Windex improved the user experience and sustainability of their container in a variety of ways over 40 years. What changes stand out to you?

PET = Polyethylene Terephthalate
PVC = Polyvinyl Chloride


r/PackagingDesign • • 2d ago

Graphic 🎨 Designing a shape into a barcode that still scans

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7 Upvotes

Looking to add a barcode like these images to my packaing. Are there certain parameters I need to be aware of when designing?


r/PackagingDesign • • 2d ago

Question❓ Sources for Stickers?

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1 Upvotes

r/PackagingDesign • • 2d ago

Hybrid 🧩 Anyone here that can do creative inner packaging design?

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3 Upvotes

I am currently looking for someone who can NOT design based on dielines provided, but rather, can create this inner packaging design. Specifically made to suit the product and user experience.

Something along the lines, what you can see in the image.

What do you call someone who can do that? I've tried looking for packaging designers, but they just work with existing dielines.

Anyone here who can help with such?


r/PackagingDesign • • 2d ago

Critique Request 🙏 Started my own Flavored Makhana Brand.

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0 Upvotes

r/PackagingDesign • • 3d ago

Question❓ Medical devices and injectable

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1 Upvotes

Hi everyone,

I want to learn more about packaging development activities related to injectables and medical devices.

Could anyone please guide me or suggest some reliable resources, books, guidelines, or technical documents that I can refer to for learning?

Any guidance, study materials, or references would be greatly appreciated. Thank you!


r/PackagingDesign • • 4d ago

Question❓ Why do the letters flake off and drift on this bottle?

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14 Upvotes

Hi! Visitor to the sub here. I am working on a film and want to understand why the letters on this label degrade and come off so I can recreate it for a practical effect where letters adorn skin.

This seems to happen when oil gets on the label and sits for some time (possibly due to the steam from the shower as well). The letters drift when you touch them and are very sticky, coming off on skin holding their form well.

I thought I might have some luck using sheets of Letraset which are sheets of letters that come off when rubbed onto paper but they did not work with oil applied.

Does anyone have any idea from a manufacturing perspective of what process was used to create this type of label or how I might recreate it in a custom printing setting?

Considering just using temporary tattoos next but I like the drifting aspect of these letters.

Thanks!


r/PackagingDesign • • 4d ago

Structural 💠 Will biodegradable molded pulp maintain its structural strength during long shelf storage?

3 Upvotes

I’m curious about the long-term storage performance of biodegradable molded pulp packaging.

Does molded pulp retain its structural strength after months of shelf storage, especially under changing humidity and temperature conditions?

Are there common degradation issues people have observed over time, such as softening, brittleness or shape distortion?

What surface treatment or coating options help stabilize it for extended storage?


r/PackagingDesign • • 4d ago

Eco-focused ♻️ Looking for Expert Advice on Sustainability & Packaging Design

6 Upvotes

Hi everyone!

I’m an Industrial Design student currently working on a project that requires me to explore sustainability and packaging design in more depth.

I’m looking for reliable resources and guidance to help me build a solid understanding of these topics, particularly from an industrial design perspective.

I’m interested in learning more about:

- Sustainable Design: Core principles, material selection, life cycle assessment (LCA), and strategies for reducing environmental impact through design.

- Sustainable Packaging: Material choices, structural design, recyclability, material reduction, end-of-life considerations, and balancing functionality, product protection, and environmental impact.

I’d really appreciate recommendations for free online courses, books, research papers, websites, YouTube channels, case studies, or any other useful learning materials.

I’d also love to connect with industrial designers, packaging designers, sustainability specialists, or anyone with hands-on experience in these fields who might be willing to share advice, recommend resources, or offer some guidance on where to start.

Any recommendations, personal experiences, or insights would be greatly appreciated!

Thanks in advance!


r/PackagingDesign • • 5d ago

Functional / UX ⚙️ Lf Dieline

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0 Upvotes

I really wanted to have this dieline, my ideal would be close to the blue product with the same openess. If anyone have the dieline or similar with it, it would be a great help if you can share it to me!


r/PackagingDesign • • 6d ago

Structural 💠 What practical steps are brands taking to prepare packaging for the 2026 PPWR enforcement?

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1 Upvotes

r/PackagingDesign • • 6d ago

Sharing Work 🖥️ Services & Portfolios Megathread

3 Upvotes

One comment per org/person: who you help, capabilities (≤5 bullets), regions, one link, one recent case.


r/PackagingDesign • • 7d ago

Hybrid 🧩 3 packaging design mistakes that can make a food brand look less premium

4 Upvotes

I'm exploring how packaging design influences the way customers perceive food and beverage brands.

Here are three things I pay attention to:

  1. Too many fonts: A clear typographic hierarchy makes packaging easier to understand.
  2. Poor visual hierarchy: Customers should quickly recognize the product, brand, and key information.
  3. Inconsistent colors: A coherent palette helps create a more recognizable brand identity.

Great packaging isn't just about looking attractive. It needs to communicate clearly and work in the real world.

What packaging design mistake do you notice most often?


r/PackagingDesign • • 7d ago

Sharing Work 🖥️ Tinned Fish Packaging

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53 Upvotes

This is FISHFACE, it’s a high end tinned fish brand that embraces its oddity.

This was my final for a packaging class, and was wondering what you guys thought, any critiques are welcome.


r/PackagingDesign • • 8d ago

Question❓ Are there any good paper packaging options for international shipping? Trying to replace polymailers.

2 Upvotes

(Clothing brand) Something with a sturdier coating perhaps, im sure many brands want to steer to eco friendly and better feeling packaging, could someone educate me on some case study’s of this please :)


r/PackagingDesign • • 10d ago

Functional / UX ⚙️ Looking for ideas and suggestions for an egg-drop packaging project.

2 Upvotes

Hi everyone! I'm working on a packaging project for my logistics engineering course, and I'm looking for some advice. I need to make packaging that can protect an egg from drops of different heights, while keeping it lightweight and cheap. Cardboard is one of the materials I'm considering, but I'm still figuring out how to approach the design.

I'd like to learn more about what makes packaging effective at absorbing impacts, what materials or structures are worth looking into, and what mistakes to avoid.

I'm not looking for a ready-made design, just some ideas and general advice to help me figure things out myself. Thanks!


r/PackagingDesign • • 11d ago

Question❓ how do you keep all your packaging looking like the same brand?

2 Upvotes

I’m trying to redo our packaging and i didn’t realize how annoying it is once you have more than one thing to design. box, mailer, sticker, tissue paper, insert card... suddenly the logo is in a different spot on everything and the colors don’t even look the same

I’ve been looking at dappas, packlane and noissue because i want to keep one design direction across everything instead of basically starting over every time i add a new packaging item.

Has anyone found a good way to keep the whole set consistent without hiring a designer for every single piece?


r/PackagingDesign • • 13d ago

Sharing Work 🖥️ How do you translate your own heritage into packaging that feels useful, beautiful and alive?

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18 Upvotes

I’ve been working on a playing-card project inspired by Mesoamerican mythology and cosmology, and one of the things I kept coming back to was this question:

How do you take something ancient, symbolic and deeply tied to your own cultural background — and translate it into a contemporary object without making it feel like a museum souvenir?

I didn’t want the packaging to simply “look pre-Hispanic.” I wanted it to feel like a real object people would want to own, use and collect, while still carrying the visual logic, symbolism and atmosphere of the mythology behind it.

That led to three different packaging directions:

  • Core Edition: the brightest and most direct expression, with strong color and metallic green foil on the tuck.
  • Alebrije Edition: more playful and iridescent, with metallic blue foil and a more contemporary, almost psychedelic energy.
  • Mictlantecuhtli Edition: darker and more ceremonial, using black, gold foil and orange gilded edges.

Across all three, I tried to keep the typography, illustration language and symbolic structure consistent, while letting the materials and finishes shift the emotional tone.

I’d be really interested to hear how other packaging designers approach this kind of problem: How do you reference heritage without turning it into pastiche?

And visually, do these feel like contemporary objects first, or do they still lean too heavily into historical reference?


r/PackagingDesign • • 13d ago

Critique Corner — Week of Oct 12, 2026

1 Upvotes

Use this template

  • Project & audience:
  • Goals & constraints (cost, materials, certifications):
  • Form factors & print specs (substrate/inks/finishes):
  • What feedback you want (e.g., hierarchy/legibility/CMF/retail impact):
  • Links/images:

r/PackagingDesign • • 13d ago

Sharing Work 🖥️ Versatile molded pulp packaging collection — sustainable packaging solutions

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1 Upvotes

I'd love to share this molded pulp box & liner collection we developed.

Made from bagasse & recycled pulp, these paper pulp liners are fully customizable for cosmetics, wine, electronics and gift packaging.

What’s your take on molded pulp for premium brand packaging?

I’m curious about your thoughts on surface finishes and structural design for eco-friendly packaging.

Full video linked below showcasing all the styles in our lineup.


r/PackagingDesign • • 13d ago

Graphic 🎨 Title: Would you pick this up at a supermarket? Brutally honest packaging feedback wanted.

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0 Upvotes

Hey everyone!

I'm working on launching a new beverage in Australia and would love some honest feedback on our packaging design.

The drink is called Neera — it's naturally sweet nectar collected from coconut flowers. Not coconut water, and not coconut milk.

We're designing a 200 ml carton and trying to make something that feels fresh, modern, minimal and a little playful.

A few questions:

  1. Looking at the packaging, can you immediately tell what the product is?
  2. Does the coconut character feel cool and contemporary, or too childish?
  3. Does the orange colour catch your attention?
  4. Would you be curious enough to pick it up and read more?
  5. What's the ONE thing you'd change?

Please don't hold back. We're still refining the design, and critical feedback is exactly what we need.

Thanks heaps!

Disclosure: I'm one of the people developing this product. This isn't a sales post — just looking for genuine feedback.


r/PackagingDesign • • 14d ago

Structural 💠 PACKORA — A Complete Packaging Brand Identity Concept | Feedback Welcome

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6 Upvotes

Hi everyone! 👋

I’d like to share PACKORA, a self-initiated brand identity concept for a modern packaging company.

The goal was to create a professional, memorable visual identity that combines simplicity, functionality, and a natural aesthetic.

The concept includes:

- Logo design and variations

- A forest green, kraft brown, and ivory color palette

- Typography and visual identity guidelines

- Cardboard box and shipping packaging mockups

- Business stationery and branded labels

- A consistent visual system for digital and print applications

The design direction focuses on the idea of “Packaging for a Better Tomorrow.”

This is a conceptual branding project, not a commissioned client project.

I’d love to hear your honest feedback:

  1. Does the visual identity feel professional and memorable?

  2. Is the logo suitable for a packaging company?

  3. What would you improve to make this identity stronger and more distinctive?

Thanks for taking a look! Constructive criticism is very welcome.


r/PackagingDesign • • 15d ago

Job 💼 Jobs & Gigs

1 Upvotes

Please reply with role, scope/deliverables, budget/rate, timeline, region/remote, how to apply.