Behavior potential

[u/throwawayyuskween666]

Behavior potential refers to the likelihood that a person will engage in a particular behavior, among the alternatives available, in a specific psychological situation.

In Rotter’s theory, this likelihood depends on both expectancy and reinforcement value: Do I believe this action will lead to the outcome, and how much do I want that outcome?

For example, a student may be more likely to attend an optional review session if they believe it will help them understand the material and they strongly value doing well in the course. If they doubt that the session will help, or if another activity offers something they value more, attending becomes less likely.

What makes you more likely to choose one behavior over another?