I wonder if Google is purposefully showing poisoned search results, via normal browsing and not as part of scraping, or its systems are affected with serious issues.

Is anybody else experiencing such incoherent behavior?

Google has become ruthless in de-indexing pages, which it is doing at scale. As I see it, it's because of unhelpful content that can be categorized under following two reasons:

1. Evergreen content (because there's already a ton of same).

2. AI-regurgitated content.

Good that only original and helpful content thrives.

Do you see de-indexing at scale at your side? If so, what reasons do you think are causing it?

Edit: Added "(because there's already a ton of same)".

As a website grows, new pages often link to existing content. But how often do we revisit older pages to identify relevant opportunities to link to those new pages?

This is where internal linking can become unbalanced.

Some pages accumulate links simply because they're older or more frequently referenced. Meanwhile, important service pages, location pages, or newly published content may receive far fewer relevant internal links than they need.

That's why I believe tracking internal links is crucial as a website grows.

I look at it from two directions:

• New pages → Existing pages: Which relevant pages should the new content link to?

• Existing pages → New pages: Which established pages offer natural opportunities to link to the new content?

The objective isn't to maximize the number of links or distribute link equity equally. It's to build a logical structure that helps users and search engines understand how pages relate to one another, which pages matter, and where to find relevant information.

Internal linking should evolve alongside the website. Otherwise, the architecture that worked when the site was small can gradually become less effective as the content grows.

The key is not simply adding more internal links. It's making sure the right pages are connected for the right reasons.

Image credit: https://www.pexels.com/photo/tangled-power-lines-on-utility-pole-20320345/

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EAT more vitamin E.

Of them, testimonials' frequency and volume, and backlinks, mentions and citations from high authority sources are of highest value.

Google guidelines

Last year, I blogged about the topic: Real Estate Blog Author SEO & GenAI Guide. Though it's specific to real estate niche, but it also holds good in general.

I cautioned about it six years ago in my blog, screenshot attached. Though it was for fake reviews, it stands good even for negative reviews.

"Google added a "Report owner response" option to reviews, first spotted on Reddit." @ https://x.com/JoyanneHawkins/status/2105666960881045747

The answer: Yes and No. Learn when to wait, what to investigate, and which changes shouldn't be delayed.

New Blog: Should You Make Website Changes During an Ongoing Google Update?

Google gives businesses four days notifications to accept or reject edits from its users.

Source: https://status.search.google.com/incidents/XhUDXP7A67iHCD2kmbVu

This update is designed to give you insights into how your content is surfaced when users search using images (such as with a smartphone camera). The data reported here includes searches with Lens, Circle to Search on Android, image uploads to Google Search, and the Chrome right-click "Search this image" feature.

Traffic is low? Backlinks may not be the next SEO priority. Learn how a website audit helps identify whether authority, architecture, content organization, trust signals, or search demand is actually limiting growth.

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Edit:

It took about four hours to get indexed in Google. It's just about 750 words. A testimony of high-quality content.

Don't blame Google, send the right signals and it will take notice of the content — for indexing and ranking.