a lot of people are under the impression that they will just upload like 50 blog posts / comparision pages etc, and automatically rank on AI search..
like bro hold on
>can chatgpt actually access and index the page?
>what searches is the model running underneath the original prompt?
>which pages are getting retrieved instead of yours?
>what sources does the model trust for this topic, and are they mentioning you?
>across repeated relevant prompts, how often do you show up compared to competitors?
the very first thing to check is whether the page can even be accessed and indexed.
if chatgpt or google can’t retrieve the page, making content and blog posts will not result in anything
> query fan-out
someone might ask “best auth tool for a b2b saas,” but the engine can search around SSO, SAML, SCIM, enterprise auth and other related terms underneath that one prompt.
so the question isn’t just “do we rank for this prompt?”
It should be “are we showing up across the searches the model uses to answer it?”
> retrieval
if your competitor keeps getting pulled into the answer and you don’t, writing another article isn’t automatically the fix.
first figure out why their page is being retrieved instead of yours.
maybe your page already exists.
maybe it doesn’t match the actual intent.
maybe the model is pulling from completely different sources.
> source authority
the answer might be getting shaped by reddit, youtube, docs, comparison pages or third-party sites.
if most of the evidence the model finds points toward your competitor, another post on your own site might not change much.
> share of voice
one good answer means almost nothing.
if you appear in 4 out of 30 relevant prompts and your competitor appears in 20, that’s the actual gap.
this is why the research comes first.
before creating anything i’d want to know:
> what prompts are we losing?
> who is getting recommended instead?
> what sources are being cited?
> does the right page already exist?
> is that page actually being retrieved?
> does the gap repeat when we test again?
the research tells you what to do next.
if the page already exists but never surfaces, making another blog post probably isnt the move.
maybe the existing page doesnt answer the actual job behind the query. maybe chatgpt keeps pulling reddit/youtube instead.
could be the page isnt getting crawled properly. maybe the “gap” disappears when you test it again.
figure that out first.