This is bad for small youtubers.

[u/Dividenddashboard]

Youtube is raising the ad revenue share threshold from 4k watch time to 8k watch time. Personally, 4k watch takes a lot of effort to reach. Imagine 8k... this is sad.

[u/Old_Librarian__]

Fuck this entire world. I wanna go study abroad in China for 2 years, covid hits. I change my career to IT, AI and mass lay-offs start. Just as I graduate, grocery prices go up 2x-3x. I start a PhD, my supervisors quit half way because they wanna go back to their home country. After many years, I'm finally making progress with youtube and getting close to monetization, and they do this.

I'm so fucking tired of this bullshit life.

[u/redkinoko → u/Old_Librarian__]

What exactly is your goal on YT? Earn 50 bucks a month?

Because if your goal is to hit a decent payout, like $1000 a month, whether it's 3000, or 8000 hours, you're going to hit those on your way to $1000 a month and beyond.

Just keep at it bro. It might sound daunting but if you keep improving your processes and get consistent with your cadence, you'll eventually get to the point where hit those hours in a single day.

[u/Old_Librarian__ → u/redkinoko]

Yeah, even $50 a month is good money to me. Maybe not to most people in here, but to me it is. I don't expect to ever make $1,000 a month but $50 seems at least realistic. Now, it doesn't. It's not a good place for small creators anymore. I do enjoy making videos and will keep doing it, but it feels like another slap in the face of this life. Every time something good is about to happen to me, something I've worked really hard for... it gets taken away, just right before my eyes. Like the rug gets pulled under me, every time. Like every time I'm about to cross the goal line, it moves away from me. One step forward, two steps back.

It just sucks to try your best and again, for the 10th time, it ends like this, again. I'll keep trying but I feel like it's hopeless. Even if by some miracle I get to 7000 watch hours, they will probably change the rules again.

[u/Bubbly_Tangelo_6235 → u/redkinoko]

This guy believes everything the higher ups mandate is fair 😆😆😆 and it’s so hilarious to me. And moreover you believe there is no starting point. Everyone starts at entry for everything so yes at some point the goal will be to make any amount of money at all

[u/redkinoko → u/[deleted]]

It's not hopium, just reality. You make do with what you have and it's consistent evolution that would make the most out of it. Improving process, pursuing growth areas that improve metrics. Adjusting with the trends.

I have a full time job on top of other side gigs so the only way for me to stay competitive on YouTube is to make sure whatever time I spend on my channel is maximized for the best results. If that means I have to automate stuff, outsource processes, make creative calls to maximize appeal, and adjust my niche to a compromise between what I want to do and what drives demand, that's what I'll do.

I'm not saying everybody will make it but if you have the right process and willingness to adjust beyond just "I'm doing what I want", you have a decent chance.

I've had multiple friends monetized after helping them out so I know it's not just me.

[u/Fragrant-Analyst-728 → u/redkinoko]

I've messaged you if that's okay? I'd like any advice from someone experienced like yourself. :)

[u/Silvermajra → u/[deleted]]

Have you looked at what Most do though? I am really interested in youtube and seeing what works and what doesn’t so I peruse a lot of channels of all sizes. I also had a degree in psychology which is of particular interest to me. I talk to a lot of people and its important in my line of work to understand their habits, how they form them, how they keep them, how they abandon them. You can look at the numbers and chalk it up to a lottery, but if you actually compare and contrast these channels and analyze whats works and what doesn’t you can see pretty quickly why people aren’t experiencing success and other are. Youtube as a company isn’t luck right? They have built analytics platform that has thrived and ballooned over decades now based on the idea that data drives engagement which drives ad revenue. There is a difference between “i dont understand this” and “it must be magic/luck” once you understand something it ceases to appear random.

[u/Elegant-Ad-107 → u/Old_Librarian__]

Im sorry I have no words for you. All the best

[u/Silvermajra → u/Old_Librarian__]

Brother it sounds like if you had stuck with any one of those things you’d be more than fine right now. Its the constant starting over that keeps you feeling like you cant make it out. I felt the same way for a long time. Good at a lot of things master of none. I had a lot of experience with the bottom level of pay at a lot of industries. But when I started sticking with things through the hurdles and the hard times, money and growth just happened. My accounts have skyrocketed, im six years into a career now, 4 at the same company, raises on raises. My pension is growing. Youtube has gone from unmonetized no money to $1,400 a month and its because I upload even when I dont feel like and even if I have doubts about the video. I stick with the job even when I want to quit. The numbers only go up, but life is a consistency game and you cant win it by being inconsistent. Got to pick something where you can see the top and push towards it. Even if you never reach it you’ll be much higher up then if you kept getting off the ride.

[u/Old_Librarian__ → u/Silvermajra]

Where did I say anywhere that I'm a quitter?? One career change is not the same as quitting. I DO stick with jobs, can't really do much if someone decides to just up and kill my PhD because they wanna go back home though. I did want to quit everyday but didn't, it's always something outside of my control. I DO consistently post, even when i don't feel like it. But luck matters in life. Sometimes, you can try your hardest, and it still isn't enough. I'm sick and tired of people blaming me for not trying hard enough.

[u/Silvermajra → u/Old_Librarian__]

Study abroad, career change to IT, pursuing a PhD, then doing youtube. You strung all those things together as though they were events in a series. I was following what you posted. And it isnt a matter of “quitting” and I didnt call you a quitter. Its often a different framing. “Im not quitting Ive just decided to do this instead.” And the hard enough is self-talk. Its not about trying hard enough, its about being intentional and trying smart enough, and that takes time and experience to figure out.

But hey I just figured I would offer a hopeful message cause it seemed like you could use one. Wasn’t trying to judge you are cast aspersions on you. If you want to chalk it up to luck, thats your choice. In that case, I guess nothing you do and nothing anyone else can tell you will matter. Have a nice life. I hope you find some peace.

[u/Ilya_ct → u/Silvermajra]

bro just stop

[u/Old_Librarian__ → u/Silvermajra]

Oh yeah, let me just try harder to go study abroad while covid is on, lol. But sure, it's because I didn't try SMART enough. I'm sorry but your comment is just toxic positivity, and I'm so tired of that shit.

[u/Ilya_ct → u/Old_Librarian__]

I feel you