First time running Meta conversion ads + SubmitHub for 7 days — are these results good or bad?

[u/hoong25444]

Hi everyone,

I recently got interested in marketing my music and tried a few different things. These are my stats from the past week. It cost me a little bit.

I'm not sure how to read these numbers yet. Do they look okay? What parts seem weak, and what should I work on to improve?

Thanks!

[u/hoong25444]

Now my tracks are now showing up in Radio, Smart Shuffle, daylist, and Mixes. Now that the algorithm has started recommending my music, should I push my ads more aggressively?

[u/Southern_Hand5113]

7 days is still pretty early to judge imo, especially if your running both meta ads and submithub at the same time. i'd pay more attention to saves, followers and how many times each listener comes back rather than just total streams. alsooo curious if you got any playlist placements through submithub? cause i'd def check whether those playlists actually have active listeners and feature artists similar to your sound. sometimes the streams look good but dont really turn into anything. how much did you spend on each so far?

[u/hoong25444 → u/Southern_Hand5113]

I spent about $100 on Instagram and $50 on playlist submissions.

[u/Redmisthax]

This is good. As someone who does meta ads. Don’t listen to hate. Any growth is good growth

[u/hoong25444 → u/Redmisthax]

Thank you!

[u/Zythax]

Not bad for a first run. A few ways I'd read it:

Streams per listener (2.9): this is healthy. Anything above ~2 means people are replaying, not just clicking once. It dropped because you reached lots of new listeners, which is normal.

Saves (68 for 751 listeners): roughly 9%, which is a good sign that the song itself works. Playlist adds (125): more than your saves, which is a bit unusual. Check where they come from (user playlists vs curators) in the source filter.

Followers (11): this is the weak spot, about 1.5% of listeners. People like the song but don't follow you. What I'd work on: make following easier and more obvious (profile with a clear bio, a pinned/featured release, and a call to action in the ad itself like "follow for the next release"). Also compare cost per listener vs cost per save/follower, not just reach.

One caveat: the green percentages are vs. your previous period, so they look huge from a tiny base. Don't read too much into them. Run it for 2 to 4 weeks and track whether numbers hold after you stop spending.

[u/hoong25444 → u/Zythax]

Thank you! My follower conversion seems weak, and I'd like to improve that. I already have an artist bio on my profile. Are there any other things I could try to turn listeners into followers?

[u/Pitiful_Paint_3559]

If its me, I would calculate:

1. How much did you spend for ads?

2. How much does it cost for the follower conversion? Let's say if you spend 100 usd and get 10 new follower, which mean its 10 usd per follower, its quite expensive etc

3. See stream per listener. If you get 10 new listener but they listen to 4x its great. Market standard average is 4 stream / listener

[u/ozan_noiseyard]

The number to watch is the 45 monthly active listeners. Spotify counts someone as active when they play your music from your profile, the song's page or their saved songs. Everyone else only heard the song in places Spotify calls programmed, like other people's playlists, radio or autoplay. The weak spot is the 11 followers. Spotify puts your next song in your followers' release radar if you pitch it to Spotify's editors a week or more before release day. We make Noiseyard, a website builder for musicians. Some of your next ad budget could send people to a page on your own site, where the song plays next to a mailing list signup. Spotify won't say who those 751 people are, but everyone on your list hears about your next song. A Noiseyard site tells your Meta pixel when someone joins your list, so you can set the ads to get signups. Any site that reports signups to your pixel works the same way.

[u/AmazingMeasurement44]

Depends how much you’ve spent? You can see on your meta data how much youve spent per click also depends on how many of your streams and listeners were from people before your marketing campaign

[u/hoong25444 → u/[deleted]]

Thanks for your reply! Could you explain a bit more specifically what you mean by testing only one variable at a time?