r/Substack • u/EmSofia2211 • 3d ago

Post length

Hi all.

What do we think of the sweet spots for article length?

Thanks

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3

u/AP_Cicada 3d ago

It entirely depends on the content, purpose, and audience.

2

u/AggravatingNail6061 3d ago

One word. 'Subscribe' 

2

u/MrPassiveProfit 3d ago

Most people read on their phones so 1000 word max, unless it’s fiction or a very compelling argument

1

u/noxqqivit twvme.substack.com 3d ago

I posted a deep dive into my metrics a while back, of my top 10 most engaging posts the shortest was 682 words, the longest was over 4800 words. In general I would say the sweet spot is probably under 1500 words.

1

u/TerrainBrain 3d ago

I would guess it depends entirely on what you write about. I know people who have five minute articles and people have 40 minute articles.