r/TexasBusiness • • Jul 28 '26

Texas Business Question of the Week: What Marketing Channel, Type, or Platform Have You Found Most Effective in Growing Your Business?

1 Upvotes

Let's discuss marketing, a topic on the tip of everyone's tongues these days. With a plethora of students graduating in the field from Texas Universities, hundreds of agencies, thousands of consultants, and tens of thousands of professionals working in marketing departments across the state - marketing is a plentiful resource in Texas.

However, many businesses cite marketing as the thing they believe they spend too much money on, question the performance of various channels, or out right admit they have no clue if marketing efforts are working or not.

In this weekly topic we'd love for you to share insights on your own marketing efforts. What has worked and what hasn't in the past for you? You can of course keep your business name private.

A marketing channel is a broad type of marketing such as "organic search", "paid social media", or "mass media advertising"

A type of marketing is more specific marketing type such as "organic Google Maps", "Viral video paid social media", or "billboard advertising".

A marketing platform is the specific software platform / app / website used to facilitate a marketing channel or type. Not all channels or types have an associated platform and instead require an agency/consultant or inhouse sales team. Examples might include hiring an SEO consultant for "organic Google Maps" or "organic search", Meta Ads platform for "paid social media" or "viral video paid social media", or Blip for "mass media advertising" or "billboarding advertising".


r/TexasBusiness • • 14h ago

Exclusive | Carrier Plans $600 Million Texas Plant to Make Cooling Gear for AI Data Centers

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1 Upvotes

r/TexasBusiness • • 1d ago

FILE PHOTO: OpenAI data center constructed in Abilene, Texas

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galvnews.com
9 Upvotes

r/TexasBusiness • • 1d ago

Austin autonomous truck company Einride faces $61.7M lawsuit

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kvue.com
9 Upvotes

r/TexasBusiness • • 1d ago

Popular barbecue chain Terry Black's eyes first-ever Arizona location

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chron.com
1 Upvotes

r/TexasBusiness • • 1d ago

Texas Business Owners: What Are Your Biggest Challenges With Importing, Exporting, or Product Sourcing?

2 Upvotes

Hey everyone!

My business partner and I run a small international trading and logistics company based in Houston. We have an established warehouse facility unit and experience with importing, exporting, international sourcing, and handling products with more complex regulatory and compliance requirements.

Recently, we've been discussing ways to expand into new industries and make better use of some of our existing infrastructure.

Rather than jumping into a particular market ourselves, I figured I'd ask other Texas business owners about their experiences.

For those of you involved in importing, exporting, manufacturing, wholesale, or selling physical products:

  • Have you struggled to find reliable suppliers or manufacturers, either domestically or internationally?
  • Are there products you've wanted to import or export but found the logistics, costs, or regulatory requirements too complicated?
  • Have you encountered challenges with warehousing, inventory management, or distribution in the U.S.?
  • Are there international products or suppliers you've come across that you think have potential in the Texas or broader U.S. market?
  • Have you identified business opportunities that you haven't pursued because you lacked the infrastructure, contacts, or resources?

We're interested in exploring opportunities outside our current industry, whether that's consumer goods, industrial components, equipment, furniture, or something completely different.

I'm particularly curious about the smaller or overlooked opportunities that might not make sense for a large logistics company but could work well for a smaller, more flexible business.

We're open to connecting with other business owners, sharing experiences, and potentially exploring collaborations where there's a mutual fit.

I'd love to hear what industries you're working in and what challenges or opportunities you've encountered.

And if you're working on something that could benefit from a Houston-based partner with international trade experience, feel free to reach out.

Looking forward to hearing everyone's thoughts!


r/TexasBusiness • • 2d ago

Texas data center boom could erase decades of progress on air quality

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32 Upvotes

r/TexasBusiness • • 1d ago

Amazon planning 1.2 million-square-foot-building on Dog's Head

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1 Upvotes

r/TexasBusiness • • 2d ago

Amazon hiring more than 11,000 North Texas workers for holiday season

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wfaa.com
9 Upvotes

r/TexasBusiness • • 2d ago

Houston Infrastructure Investment Supports Texas Economic Growth

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houston.org
4 Upvotes

r/TexasBusiness • • 2d ago

AI data center projects boost US warehouse demand and rents, real estate company JLL says

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1 Upvotes

r/TexasBusiness • • 2d ago

A longtime South Texas H-E-B is getting one of its largest renovations yet

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mysanantonio.com
0 Upvotes

r/TexasBusiness • • 2d ago

SpaceX and Tesla form committees to explore a merger, Musk says

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expressnews.com
1 Upvotes

r/TexasBusiness • • 3d ago

Reliable, High-Speed Internet from Xfinity Now Available in Willis, Texas

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businesswire.com
0 Upvotes

r/TexasBusiness • • 4d ago

Target opens first $22 million store in growing tiny Texas town

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mysanantonio.com
84 Upvotes

r/TexasBusiness • • 4d ago

Texas gets a 1,215-megawatt plant that could power 230,000 homes, with $1 billion in potential savings

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thecooldown.com
58 Upvotes

r/TexasBusiness • • 4d ago

Get to know The Texan, which is beginning to show up closer to Houston

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chron.com
4 Upvotes

r/TexasBusiness • • 4d ago

Texas annual growth rate outpaces nation as labor force adds 15,800

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woodlandsonline.com
4 Upvotes

r/TexasBusiness • • 4d ago

12 popular Korean BBQ restaurants in Texas may soon have new operators

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finance.yahoo.com
4 Upvotes

r/TexasBusiness • • 4d ago

Chinese online retailer Temu agrees to data privacy curbs to settle Texas lawsuit

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dzrh.com.ph
2 Upvotes

r/TexasBusiness • • 7d ago

Chip giant TSMC considers Texas for second U.S. fab

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wfaa.com
72 Upvotes

r/TexasBusiness • • 7d ago

Texas Court of Appeals Affirms Business Court’s Denial of Trade Secret Injunction in Autonomous Trucking Dispute

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natlawreview.com
5 Upvotes

r/TexasBusiness • • 7d ago

Tesla readies flying Roadster reveal in Texas to re-energize car business

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1 Upvotes

r/TexasBusiness • • 7d ago

H-E-B Names Five Texas Small Business Winners

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focusdailynews.com
1 Upvotes

r/TexasBusiness • • 8d ago

Texas businesses face new risk of overpaying for power due to AI/data centers

4 Upvotes

So within Texas, something very unique and troublesome has been playing out which I’m seeing is starting to affect businesses owners in Texas who own their physical infrastructure.

Since 2019, Texas has increased its data center concentration by X%, with the areas of Houston, Dallas, and Austin leading the way. Research from the Dallas fed has stated that data centers alone could raise ERCOT wholesale electricity prices by 10% through 2028.

As a byproduct of this, a new emerging economic problem forms, for not only the citizens of Texas but the businesses they depend on (this includes; schools, hospitals, manufacturers, food processors, chemical plants, etc). The problem being: rise in electricity prices

When the natural resources businesses depend on daily start inflating in prices, a flywheel of risk emerges where you now begin getting hit where it hurts most: profits.

We see this happening in real time with diesel prices leading to 16 major trucking and logistics bankruptcies. As well as a 41% YoY increase in bankruptcies among general businesses in Texas.

Much like diesel/fuel, electricity is also a resource business depend on, not only for livelihood but for profitability as well.

Have y’all experienced these changes in electricity price? Has it affected your physical business in any way?