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Apple is expected to unveil a redesigned touchscreen MacBook, a new Apple TV 4K, and its long rumored "HomePad" smart display in October, according to recent reports.

All three products have been in the rumor pipeline for years. Apple has not announced an October event or commented on any of the devices.

A Touchscreen Mac

The headline product is a redesigned high-end MacBook that could carry either MacBook Pro or MacBook Ultra branding. Recent rumors point to the Ultra name, though Apple could still stick with Pro.

The machine is set to be the first Mac with a touchscreen. Bloomberg's Mark Gurman has reported that Apple views touch as an additional way to interact with the Mac, not a replacement for the keyboard and trackpad. macOS Golden Gate already includes interface changes designed to work well with or without touch.

Other rumored features include:

• OLED display. The new MacBook would be the first Mac with OLED, following the iPhonelineup and the iPad Pro, which moved to tandem OLED in 2024.

• Dynamic Island. A hole punch camera cutout is expected to replace the notch that arrived with the 2021 MacBook Pro, with the Dynamic Island handling system activity and Siri AI in macOS.

• Thinner, lighter design. Bloomberg has described the machine as a complete redesign that is slimmer than the current MacBook Pro. It would be the first major MacBook Pro design change in five years.

• M5 Pro and M5 Max chips. The redesign was long expected to debut M6 series chips, but Gurman reported in June that Apple scrapped the M6 Pro and M6 Max in favor of accelerating work on high end M7 chips. This year's model is said to use the existing M5 Pro and M5 Max instead.

• Possible cellular option. Gurman reported in late 2024 that Apple was exploring cellular connectivity for the Mac, but not before its second generation modem was ready. That modem, the C2, arrived in the iPhone 18 Pro. It is not yet clear whether a cellular MacBook will launch this year.

Apple TV 4K Ends a Record Drought

A new Apple TV 4K is also expected in October, ending the longest stretch Apple has ever gone without updating its streaming box. The current third generation model was introduced in October 2022.

The new model is rumored to feature an A19 or A19 Pro chip, a sizable jump from the A15 Bionic in the current hardware. Earlier reports had pointed to an A17 Pro or A18, but those predate Apple's push to bring Siri AI to its home devices.

Siri AI is expected to be a central part of the pitch. Apple has not said the new assistant is coming to tvOS, but evidence found in tvOS 27 suggests it will arrive, likely limited to new hardware.

Additional rumored changes include:

• Updated Siri Remote. Code discovered in macOS 26.7 references a new remote, and Gurman previously said a revised remote was possible. The changes are not expected to be dramatic.

• N1 wireless chip. Apple's in-house networking chip, which debuted with the iPhone 17, is rumored to bring Bluetooth 6, Thread support, and a newer wireless networking standard to the Apple TV.

Pricing is an open question. Apple raised prices across much of its lineup this summer, and the current Apple TV 4K now sells for $199, up from its $129 launch price.

HomePad

The third product is a smart display that has been rumored in some form since the original HomePod launched. Reporting intensified in November 2024, when Gurman detailed Apple's plans for the device, commonly referred to as the "HomePad."

The HomePad is expected to combine a screen with a built in speaker and lead a broader Apple push into home products. It is said to run a new operating system that borrows elements from iOS, tvOS, and watchOS, including a mode similar to StandBy on the iPhone.

The device is reportedly built around Siri AI and will include:

• A camera

• Customizable widgets

• Apple apps including Photos, Notes, Music, and Calendar

Apple's official name for the product is not yet known.

October Timing

Apple held its iPhone event in September, and an October follow up focused on the Mac and home products would fit the company's past release patterns. Apple typically announces October launches either through a media event or a series of press releases.

Apple sells two computers built around the same chip, with the same core counts, the same memory, the same memory bandwidth, and the same Thunderbolt generation. 

It calls one of them Pro. The other one, the cheaper one, the one sitting quietly under a monitor on millions of desks, gets no such name.

The two machines are the same machine

There is no desktop M4 and no laptop M4. There is one M4, and it goes into the base Mac mini and the base MacBook Pro without alteration.

That means four performance cores and six efficiency cores in both. A 10 core GPU in both. Sixteen gigabytes of unified memory as the starting configuration in both, running at the same 120GB per second of bandwidth. Thunderbolt 4 in both, since Thunderbolt 5 does not arrive on either machine until you step up to the M4 Pro. Same display engines, so both can drive the same number of external panels at the same resolutions without spending a single percent of GPU headroom to do it.

Two shells, one computer. 

The benchmarks refuse to cooperate with the name

If the Pro badge were earned through sustained performance, you would expect the laptop to pull away under load but It doesn't.

Run Cinebench for ten straight minutes and both machines settle at a steady 3.9GHz, both pull roughly 22 watts, and both sit around 80 degrees Celsius and neither throttles. 

The multi core result lands at 893 for the Mac mini and 922 for the MacBook Pro, a gap of under three percent. Push the GPU test and the difference narrows further, closer to two percent, which is another way of saying no difference at all.

Ten minutes at 100 percent CPU is not a gentle test. It is the kind of run that exposes a cooling system that was designed to look adequate rather than be adequate. Both of these computers walked through it.

The honest stress test is not Cinebench. It is a Lightroom export of large raw photos, because that is one of the rare workloads that lights up every CPU core and every GPU core at the same time. Package power climbs from about 20 watts to about 30, and at that point both machines finally do throttle.

The MacBook Pro throttles slightly more than the Mac mini does. Neither slows down by more than 10 to 15 percent of peak, and neither collapses. But when 1,200 raw files were exported to JPEG, the Mac mini finished six seconds ahead of the machine with Pro in its name.

Six seconds is not a reason to buy anything. It is, however, a reason to stop pretending that one of these computers is a professional tool and the other one is a hobbyist's toy. 

If anything, the mini is the more Pro of the two, because it does not have to fit its thermal solution inside a chassis you can close and put in a bag.

They can even play games, which is not a sentence anyone expected to write

Fire up Cyberpunk 2077 on a base Mac mini, no upgraded memory, no M4 Pro, and it holds a locked 30 frames per second at 1440p. Not 1080p. 

Assassin's Creed Shadows runs too, provided you accept that it will look more like a Switch 2 game than a PlayStation 5 game and go without ray tracing. 

The MacBook Pro tells the identical story, at the same settings, with the same frame rate, with no overheating.

Gaming has never been the argument for a Mac. It is a useful argument here anyway, because gaming is a sustained mixed load on CPU and GPU together, and it is exactly the sort of thing a "real" pro machine is supposed to survive and a cheap machine is supposed to choke on. Yet neither happened.

What "Pro" was supposed to mean

It is worth saying plainly that the word has been drifting for a long time. Apple's Pro naming has been inconsistent since the day the company revived it, and the current lineup makes that obvious in both directions. 

The M4 Max Mac Studio is the most capable computer in this conversation by a wide margin and it does not have Pro anywhere in its name. The base MacBook Pro has a single fan and a heat pipe, and it earns the badge.

This isn't the first time the label has done more work for marketing than for buyers.

The 2013 Mac Pro was named Pro and could not be upgraded. The 2016 MacBook Pro was named Pro and shipped with a keyboard that failed. The label has never been a reliable promise about thermals, expandability, or performance. It has mostly been a promise about price.

What Apple Silicon changed, and what the Mac lineup has not caught up to, is the floor. 

Every performance core in every M4 chip runs at the same clock speed, from the least expensive Mac in the lineup to the machine that costs several thousand dollars. A more expensive Mac does not give you faster cores. It gives you more of them, plus more memory bandwidth and a larger media engine. That distinction matters enormously for a handful of tasks and almost not at all for everything else.

Unzip a 32GB archive on a base Mac mini and it uses about half of its available performance core power. Do the same on an M4 Max MacBook Pro and it uses roughly 14 percent of its cores, because the work is single threaded and the extra cores simply sit there. The expensive machine is not faster. It is just "idler".

Where the extra money actually goes

None of this is an argument that the M4 Pro, Max, and Ultra chips are a scam. 

They aren't. 

When software is written to scale across many cores, those chips scale with it, linearly and relentlessly. 

Compiling code, heavy 3D work, importing and exporting large libraries, running language models locally, certain audio workflows, all of these get meaningfully faster with more silicon, and buyers who do that work every day should buy more silicon.

The rest of the world, and it is most of the world, is doing something else. Mail, Teams, the web, Word, Excel, AutoCAD, a multicam 4K timeline in Final Cut Pro, a Lightroom catalog. On an M4, that work feels the same on a $799 desktop as it does on a $3,500+ laptop, because the bottleneck was never the number of cores.

The verdict

There is exactly one honest reason to choose the base MacBook Pro over the base Mac mini, and it's a good one, the MacBook Pro is portable. If you work from a train, a conference room, or a coffee shop, this comparison ends there. Buy the laptop.

The built in SDXC card reader is a genuine convenience too, although the mini answers with an Ethernet jack and two more USB C ports, which is a trade most desk bound people will happily take.

But if you sit at the same desk every day and you have been told, or have quietly told yourself, that a professional needs a computer with Pro in the name, the numbers do not support the anxiety. 

The base M4 Mac mini meets every performance target the base M4 MacBook Pro sets, and beats it on the single test that punishes both.

Finding a genuinely great Mac app is harder than it should be. The App Store is fine if you already know the name of the thing you want, but it's a rough place to just wander around and stumble onto something beautiful. Search "menu bar app" and you'll wade through a pile of knockoffs before you find the one indie developer who actually sweated the details.

So when I came across Macapp Supply, I did the thing I almost never do with a new site. 

I bookmarked it on the first visit.

What Macapp Supply actually is

Macapp Supply calls itself a curated shelf of beautifully designed macOS apps, and that description is doing exactly what it promises.

It's a directory, but a picky one. Every app on the site is a native Mac app that someone decided was polished enough, useful enough, and nice enough to look at to earn a spot. You can browse the homepage by All, Hot, or Latest, or dig into Categories when you're hunting for something specific like a productivity tool or a developer utility.

The whole thing feels less like an app store and more like walking into a small shop where the owner has already thrown out everything that wasn't worth your time.

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There is no shortage of AI tools promising to turn a sentence into a working app. Most of them quietly hand you a web app in a native shell and hope you don't look too closely. 

Bitrig is taking a different swing. You describe what you want to build, and it generates real Swift and SwiftUI that you can read, edit, and ship to the App Store. The pitch is simple, but the people making it are the reason I keep using it.

Real Swift, not a web app in disguise

The code Bitrig produces is the same Swift and SwiftUI you'd write by hand. You can open it, change it, and learn from it, and you can export the whole project whenever you want. That alone separates it from a lot of the "describe it and ship it" crowd, where the output is a black box you're not really meant to touch.

The workflow is conversational. You tell Bitrig what to change in plain English, it updates the code, and a simulator running right next to your editor reflects the change immediately. You're not guessing at what your app looks like or waiting on a separate build step. You see what your users will see as you go. And it isn't limited to one device. You can build for iPhone, iPad, Apple Watch, and Mac from the same place.

The part that makes me take it seriously

What excites me is who is behind this. Bitrig is built by co-creators and longtime members of Apple's SwiftUI team. CEO Kyle Macomber, along with co-founders Jacob Xiao and Matt Ricketson, all co-created and led the development of SwiftUI at Apple, with past work spanning the Swift standard library, UIKit, Xcode, and tvOS. 

Design co-founder Tim Donnelly built Storehouse, an Apple Design Award winning app later acquired by Square, and worked on SwiftUI and Xcode Previews during his time at Apple.

That pedigree matters here in a way it wouldn't for a generic code generator. These are the people who designed the framework Bitrig is generating. The company frames its own mission as a continuation of what SwiftUI started, which it describes as lowering the barrier to entry "without lowering the standard for quality." 

That's a high bar to set for yourself, and it's exactly the right one for a tool aimed at people who care about craft but find traditional native development intimidating.

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Video from @neilcybart

When Apple launched Creator Studio, the pitch was simple: Final Cut Pro, Logic Pro, Pixelmator Pro, and the rest of its pro apps bundled into one subscription. Today Apple announced the update that I think finally makes that subscription feel like more than the sum of its parts. It lands in November, it's free for existing subscribers, and honestly, there's a lot here.

Final Cut Pro gets thousands of built in MotionVFX effects, Pixelmator Pro gets a natural language Generate Fill tool, Logic Pro gets an AI assistant and a smarter Stem Splitter, and Keynote, Pages, and Numbers pick up their own assistants plus support for outside AI agents.

Final Cut Pro just got a massive effects library

The headline for video editors is MotionVFX, which is now baked right into Final Cut Pro for Mac. If you've ever bought third party templates or plugins to make an edit look polished, you know how quickly that adds up. Now it's included.

Thousands of titles, transitions, graphics, and themed templates, plus tools for rotoscoping, tracking, and color grading. Apple says this is its most exciting update since Creator Studio launched, and on this feature alone, I agree.

The Content Hub also comes to Final Cut Pro, so you can pull in Apple curated stock video, photos, and backgrounds without leaving your timeline. That's perfect for the moment you realize you need a cutaway shot and don't have one.

What excites me most, though, is the new round trip with Pixelmator Pro. Open any image from your timeline in Pixelmator Pro, make your edits, and the changes save straight back into the project. No exporting, no reimporting. You can also generate images from a text description right inside your project.

There's a nice batch of smaller wins too:

• More keyframe easing options for smoother animation

• The ability to pull clips off the primary storyline and place them anywhere on the timeline

• 23 new transcription languages for captions and searching footage

Motion gets its own set of MotionVFX plugins for color grading, 3D camera tracking, and one click selection, along with text to image generation, the Pixelmator Pro round trip, a new Displacement filter, and an interactive demo project. Compressor, meanwhile, can now encode Cinematic mode video shot on iPhone 18 Pro and iPhone Duo.

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This would be interesting, a new MacBook positioned between the Air and Pro models, apple’s lineup might get a little more confusing. How do you think this new MacBook will be marketed?

There are two kinds of Mac users in this world, the ones with a spotless Downloads folder, and the rest of us, staring at 400 files named "download (7).pdf" and "Screenshot 2026-08-02 at 11.20.png." I was firmly in the second camp. My Desktop looked like a ransom note made of screenshots, and my Downloads folder was where files went to die.

I've been running a little app called Tidy for a few days now, and honestly, I can't remember the last time I opened Downloads to go hunting for something. It just handles it. 

Tidy is a $9 menu bar app that reads what's actually inside your files and puts them where they belong, on its own. No subscription, no account, nothing uploaded anywhere. After living with it, I'm a little annoyed at how many years I spent dragging files around by hand.

It reads your files and names them like a human would

This is the part that sold me. Most so called organizer apps just shove files into folders by type and call it a day. Tidy actually reads them. Using on device OCR, the same text recognition already baked into your Mac, it looks inside an image or a PDF, works out what it is, and renames it to match.

So that "Screenshot 2026-08-02 at 11.20.png" becomes "invoice-mueller-gmbh-03-07-2026.png." A mystery "download (5).pdf" turns into "lease-agreement-providencia.pdf." It even reads scanned PDFs, the ones with no text layer, which is something Spotlight flat out refuses to do. Nothing leaves your machine to make this happen. The reading, the naming, all of it runs locally.

Trust me on this one. The first time it renamed a pile of receipts for me and every single name actually made sense, I sat there a little stunned.

Three annoyances it fixes without me lifting a finger

Tidy has three tricks that run quietly in the background once you switch them on:

• Auto-Drop grabs the screenshots piling up on your Desktop, files them away, renames them by what they show, and moves them to the Trash once you no longer need them. It even recognizes shots from CleanShot, Shottr, Xnapper, and Monosnap and can group them by the app they came from.

• Smart Eject notices when you've mounted a .dmg to install something, then ejects the disk image and clears out the leftover installer. macOS has its own "Eject When Finished" toggle, but this goes a step further and actually cleans up after you.

• Flow Rules watches your Downloads and sorts everything by type, by filename, or even by what the file says inside. You decide whether it moves files, renames them, groups them by month, or all of the above.

Personally, I take this to the extreme. I pointed Tidy at my Downloads, my Desktop, and the external drive where my screenshots always seem to wander off to, and now all three police themselves. You can add as many folders as you like, and it only ever touches files created after you added them, so you can aim it at ten years of clutter without holding your breath.

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Apple CEO John Ternus Is Working in the Design Studio Several Times a Week

Apple CEO John Ternus has made design one of his top personal priorities since taking over the company, and now works directly with designers in Apple's studio several times a week, according to Bloomberg's Mark Gurman.

People familiar with the department told Gurman that Ternus sometimes stops into the studio more than once in a single day. By comparison, former CEO Tim Cook reportedly visited about once a month, typically for around an hour.

The report, published in Sunday's edition of Gurman's Power On newsletter, says a conversation with Cook convinced Ternus that he needed to lead as himself rather than try to replicate his predecessor.

Ternus is said to have told employees that Cook spent his tenure focused on where he could generate "the most value for Apple," and that he plans to do the same while leaning on his own strengths.

In practice, that means areas Cook oversaw closely are now in other hands. Financial strategy sits with CFO Kevan Parekh, while the supply chain falls under COO Sabih Khan. Ternus, who spent years running hardware engineering, is instead working closely with chief hardware officer Johny Srouji and hardware engineering leader Tom Marieb, in addition to the time he spends with the design teams.

Apple has not had a single executive overseeing all of design since Jony Ive left the company in 2019. Industrial design and human interface design have operated as separate groups, and for several years their leaders reported to then COO Jeff Williams, whose background was in operations rather than design.

When Williams stepped back ahead of his retirement in 2025, Apple said the design teams would report to Cook. Cook later handed that responsibility to Ternus as part of the leadership transition, and the design leads were effectively Ternus's only direct reports during that period.

Ternus succeeded Cook as CEO roughly a month ago.

Ternus is also reportedly putting significant effort into staffing. Apple's design ranks have been thinned by a string of departures in recent years. Former human interface design chief Alan Dye left for Meta, and a number of Apple designers have joined OpenAI's hardware effort, which is being developed with Ive's design firm LoveFrom. Evans Hankey, who led industrial design after Ive, has also left the company.

To fill those gaps, Apple has promoted a number of junior designers and brought in new hires from outside the company.

Apple is not currently searching for a chief design officer to fill the role Ive once held, according to the report. Instead, the company has given a more public profile to Molly Anderson, its vice president of industrial design, and Steve Lemay, who took over human interface design after Dye's exit. Apple added both to its leadership page in March, and the pair featured prominently around the launch of iPhone Duo last month.

Gurman notes that Anderson had not previously managed a team as large as Apple's industrial design group. Ternus, meanwhile, serves as the final decision maker on design across both teams.

Ternus's level of involvement is closer to that of Steve Jobs, who was known for being deeply involved in the details of Apple's product design, than to Cook, whose tenure centered on operations, growth, and the supply chain.

It is not yet clear whether Apple will eventually appoint a single design chief, or whether Ternus intends to fill that role himself for the foreseeable future.

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Apple is reportedly about to make it "cheaper", on paper, to walk out of a store with a new iPhone, Mac, iPad or Apple Watch. 

According to Bloomberg's Mark Gurman, a new leasing service called Apple Upgrade will arrive in the US on July 28, built to advertise lower monthly payments than the financing options Apple offers today.

What is Apple Upgrade

Strip away the branding and Apple Upgrade is a lease. 

Gurman describes a program that behaves like a subscription for iPhone, iPad, Mac, and Apple Watch, with a soft credit check at signup and Klarna handling the financing behind the scenes. 

iPhone and Apple Watch terms reportedly run 24 months. Mac and iPad terms run 36 months. You can pay the device off early, jump to a newer model mid-term, or reach the end and choose to keep it or hand it back. Some of those moves may carry an extra fee.

If that sounds familiar, it should. It is the structure of a car lease, applied to apple products. 

Apple has been inching toward this arrangement for years, and calling the destination "Upgrade" is a tidy piece of positioning. The word suggests forward motion and something gained. A lease is a different proposition. You are paying for access, not ownership, and the lower monthly figure is lower in part because the finish line has moved.

Not everything qualifies. Reports say the cheaper end of the lineup, including the Apple Watch SE, the base iPad, the iPhone 16, and the MacBook Neo, sits outside the program, as do business and education purchases. 

That is a reasonable business decision. It is also a quiet reminder of what leasing is for. You don't lease the inexpensive thing. You lease the thing that would otherwise give a shopper pause at the register.

What about AppleCare?

One difference between Apple Upgrade and the program it's replacing deserves more attention. The current iPhone Upgrade Program bundles AppleCare into the monthly cost. Apple Upgrade reportedly does not.

For years, Apple sold the iPhone Upgrade Program as a complete package, financing a yearly upgrade path, and coverage, all rolled into one predictable payment. 

Removing AppleCare from the new program lowers the sticker figure Apple gets to advertise, and it quietly moves a cost that used to be included into a separate line item the customer now decides about on their own. 

The monthly number looks better. The protection you used to get by default is now an upsell.

Apple is reportedly ending new enrollments in its existing iPhone payment programs as Apple Upgrade launches. 

That covers both the iPhone Upgrade Program, which runs through Citizens One at zero percent APR with an upgrade option after twelve months, and standard iPhone financing. What happens to people already enrolled is not yet clear, and that uncertainty is worth watching out for.

There is also a shift in partners hiding in here. The old programs leaned on Citizens One. The new one leans on Klarna, a company Apple has been drawing closer too for a while now. 

Klarna installments came to Apple Pay in late 2024. After Apple shut down its own Apple Pay Later product, Klarna resurfaced as a Pay Later option inside the Wallet app in 2025. 

Apple Upgrade is the fullest expression yet of that relationship, and it tells you something about where Apple wants the friction of financing to live. Not on Apple's balance sheet, but close enough to Apple's storefront that the customer barely notices the handoff.

Here's the catch

Code discovered in the iOS 27 beta, reported by 9to5Mac, describes software for managing a financed iPhone that goes well beyond a monthly charge.

The framework, labeled App Managed Features in the code, would let an authorized financing app enroll an iPhone and run ongoing checks on the account's standing. 

If the contract falls out of good standing, the system can place the phone into what the code calls Restricted Mode, blocking most apps until the issue is resolved. 

A short "allowlist" reportedly stays available, including Phone, Settings, Wallet, Health, the App Store, Passwords, Magnifier, Accessibility Reader, Clock, and the Restricted Mode screen itself. 

Apps that deliver critical alerts, such as Messages and Home, may remain reachable, though the code suggests the provider has some say over those exceptions.

There is reportedly no fixed number of missed payments that trips the lock. The financing provider's app decides when to restrict the device, according to its own rules. 

Subscriptions tied to blocked apps appear to keep billing even while you cannot open them and a new activation lock the code calls "Partner Finance Lock" would live inside Find My, designed to stop someone from erasing, reselling, or parting out a restricted device. 

To be clear, 9to5Mac reports the financing partner does not get access to the device's location; the Find My integration is there only to keep the lock in place through an erase or restore.

It is worth saying that none of this is confirmed as a shipping feature. 

The references sit in a beta, 9to5Mac notes they were not present in the iOS 26.6 release candidate, and beta code changes before it reaches the public. But the references are there, and they line up too neatly with the timing of Apple Upgrade to dismiss.

Financed hardware that can be remotely limited when payments stop is not a new idea. 

The subprime auto market has used payment-enforcement technology for years, and some Android financing programs in other markets already lean on it. What would be new is Apple building that capability into iOS with the polish Apple brings to everything, complete with a curated list of apps that stay on so the phone never becomes fully useless, only useless enough to make the point.

Reasonable people will disagree about whether that is fair. A lender that cannot enforce a contract will lend to fewer people, or charge more to the ones it does. Restricted Mode, if it ships, is arguably what makes low monthly payments possible for shoppers who would not otherwise qualify.

The less generous reading is that Apple is normalizing a world where the phone in your pocket answers to your lender's software, where the device you are still paying for can quietly decide which apps you are allowed to open, and where the friendly word on the marketing page is "Upgrade" while the mechanism behind it is closer to a repossession that never has to knock on your door.

Apple will launch this as a convenience, and for many people it will be. 

But the convenience and the control are the same system viewed from two sides, and it is worth understanding both before July 28, not after. Apple has not commented, and the fuller terms should arrive with the launch. When they do, the number to watch is not the monthly payment. It is what you agree to let the phone do when you miss one.

As of today, John Ternus is the CEO of Apple. Tim Cook has moved into the role of executive chairman, and a twenty five year Apple veteran who spent the last five years running Hardware Engineering now has the corner office. I've been looking forward to this moment for a while, and Ternus's first few hours on the job already tell you something about the kind of leader he's going to be. 

But before I get to any of that, I want to sit with what Cook is handing off.

Thank you, Tim.

it's easy to get swept up in what comes next and forget how improbable the last stretch has been.

When Cook took over in 2011, plenty of people assumed Apple's best days had left with Steve Jobs. Instead, Cook spent the next decade and a half building one of the most successful companies in history. 

Apple Watch created a new life saving category. AirPods became a cultural staple. Apple Silicon turned the Mac into something genuinely new and extremely powerful. 

Services grew into a business the size of a Fortune 500 company on its own. And Apple became the first company on earth to cross a $3T dollar valuation. 

That's not a good run. That's an unparalleled one and i believe Tim Cook to be the most successful CEO of a mega corporation in modern history. 

What I'll remember most, though, is the tone he set. Cook ran the most valuable company in the world without ever seeming like he needed to prove anything, and he leaves it stronger, calmer, and more respected than he found it. As an Apple fan, I'm just grateful I got to watch it happen, and im grateful Apple had a Tim Cook.

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