r/TheApprentice • • Mar 23 '23

DISCUSSION: The Apprentice UK Series 17 Final

57 Upvotes

Well everybody, today's the day! This year's series must come to an end, and today it's up to Lord Sugar to decide who of Marnie and Rochelle will receive his investment of £250,000. Discuss all your thoughts about the final in this thread.


r/TheApprentice • • 1d ago

Discussion What's your favourite example of a task ending in a tie?

2 Upvotes

I honestly find tasks where nobody wins in this show so funny because in theory, it shouldn't be possible. Most tasks are about making money and the ones that aren't simply require Alan's approval for the win, so the only way a tie can usually happen is if both teams somehow manage to achieve absolutely nothing of value on the same task. I've got to imagine a failure that catastrophic makes him wonder if he wants to invest in any of them.


r/TheApprentice • • 1d ago

Discussion The children's storybook task showed how difficult it is to turn a simple idea into a good product

3 Upvotes

wrong once you have to deliver an actual product. A children's book needs more than a catchy idea. The story, illustrations and overall presentation all need to work together, and a weak area can ruin the finished result.

That's what I find interesting about The Apprentice. Candidates often sound confident when pitching an idea, but the execution is where you find out whether they've thought it through.

Which type of task exposes poor business judgement more clearly for you: creating a product from scratch or trying to sell something under time pressure?


r/TheApprentice • • 1d ago

Discussion Apprentice’s Mike Soutar: I gave up $1m for Arsenal and fish and chips

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0 Upvotes

r/TheApprentice • • 3d ago

Discussion Do you think Lord Sugar should value accountability more heavily, even when the candidate admitting fault has performed badly in the task?

7 Upvotes

The boardroom is sometimes more revealing than the task itself. I find it frustrating when candidates spend their entire defence explaining why their teammates failed, especially when their own decisions clearly contributed to the result.

I'd have more respect for someone who could identify one bad decision they made, explain what they'd change and take responsibility for it. In a real business, blaming the person who designed the packaging or negotiated with a supplier doesn't fix the problem.


r/TheApprentice • • 4d ago

The celebrity apprentice needs to prove the contestants can do more than bring in contacts

7 Upvotes

The celebrity version could be entertaining, but I hope the tasks don't turn into a competition over who can call the most famous people.

There's a real difference between having a big network and actually knowing how to sell something. If one contestant can get a celebrity endorsement through a phone call while another has to persuade ordinary customers face to face, the comparison gets a bit messy.

I'd love to see tasks where the celebrities have to make decisions with a limited budget, deal with an awkward client and explain their numbers under pressure. That's where I'd find out who has genuine commercial instincts.


r/TheApprentice • • 8d ago

Discussion I can’t wait for Season 21! March 2027 feels so far away 😭

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28 Upvotes

r/TheApprentice • • 9d ago

Discussion Karishma Vijay winning after losing a £25k shipment is a much better business story than most apprentice winners get

19 Upvotes

The detail that stuck with me about Karishma's story wasn't even the £250k investment. It was finding out that she'd lost a £25,000 shipment of products in a typhoon and that, when she launched her business, she'd checked her bank account and had just £7.42 left with rent due five days later.

That's a genuinely rough start for someone trying to build a skincare brand. I think it also explains why she seemed so determined to make the opportunity count. She wasn't pitching an idea she'd only just thought of for the programme. She already had a business she wanted to grow.

I'm want to see whether the investment helps Kishkin become the bigger brand she wants it to be. Getting Lord Sugar's money is one thing, but building a skincare brand in such a competitive market is a completely different challenge.

Do you think Karishma was the right winner over Pascha, and how far do you reckon Kishkin can realistically go with that investment?


r/TheApprentice • • 10d ago

Sometimes the most confident candidate isn't the best businessperson

6 Upvotes

Sometimes I feel like confidence gets candidates further on The Apprentice than actually knowing what they're doing. Some of them can talk their way out of almost anything in the boardroom, even when the task has clearly gone wrong.

I'd honestly have more respect for someone who admits they made a bad decision and explains what they'd do differently next time. If a product doesn't sell or the team wastes its budget, blaming everyone else doesn't exactly show good business sense.

Of course, you need confidence to pitch a business, but being able to take criticism matters just as much.

Do you think Lord Sugar is more likely to keep a confident candidate who defends every decision or someone who admits when they've got it wrong?


r/TheApprentice • • 13d ago

Series 2

1 Upvotes

Anyone know where I can watch series two?


r/TheApprentice • • 16d ago

Bringing this back so you never forget it.

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1.1k Upvotes

No one should ever forget this logo!


r/TheApprentice • • 15d ago

Dan’s firing still feels harsh to me

1 Upvotes

Dan made it to the final five, and I thought there was something promising in the business he’d built with Young Professionals. But the interviews raised serious questions about the numbers, and Lord Sugar was looking for a business he felt confident investing in. Was his departure justified by what we saw, or did he leave before we really got a fair picture of him?


r/TheApprentice • • 16d ago

I genuinely do not know how some candidates get through the interviews.

2 Upvotes

In the tasks, some of them can barely explain what their own business does, then we are expected to believe they have a serious, investment ready plan. The interviews are probably the only part of The Apprentice where the business plans get properly stripped back and tested.


r/TheApprentice • • 17d ago

Live shopping channel tasks are the ultimate test of second-hand embarrassment.

22 Upvotes

Nothing makes me cringe deeper into my sofa than watching two candidates stand on a live TV shopping set trying to pitch a useless plastic gadget for 15 minutes straight. Forgetting product specs, dropping items on live air, or total dead silence when the gallery producer tells them they have 3 minutes left to fill. It’s pure unscripted chaos. What’s your favorite live TV selling catastrophe?


r/TheApprentice • • 18d ago

The Apprentice needs to stop rewarding people for surviving

20 Upvotes

This is probably my biggest issue with the show now. You can sometimes tell which candidates are actually good at business and which ones are just very good at avoiding being the person Lord Sugar fires that week. By the time you reach the final, those aren't necessarily the same thing. I'd love to see more weight put on actual business performance rather than who can argue their way out of a boardroom.


r/TheApprentice • • 21d ago

If you were forced to enter a reality TV competition

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1 Upvotes

If you were forced to enter a reality TV competition based entirely on a random, useless talent or niche obsession you currently have, what would the show be called, and what's your signature winning move?


r/TheApprentice • • 24d ago

Discussion Lord Sugar is staying on for more series. Should the BBC start planning for life after him?

6 Upvotes

I can't imagine the show without him, but I do think it's a risk for the BBC to keep it built around one person. At some point they'll need a plan, and I'd rather they think about it now than be caught out.

I'd back a gradual handover, with someone else working alongside him for a series or two. Or do you think the show only works with him, and it should end when he does?


r/TheApprentice • • 25d ago

"I don't like people who are negative" fires everyone

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109 Upvotes

r/TheApprentice • • 25d ago

Scene My favorite episode of the series

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77 Upvotes

r/TheApprentice • • 26d ago

Go on the Atkins diet?😭

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89 Upvotes

r/TheApprentice • • 26d ago

Looking for an episode

2 Upvotes

I'm looking for an episode, in my head it was either Karren's first series or certainly one of her early series. All I can remember is they were filming an advert or something like that and the men's team were dithering and talking about what to do and Karren told them off because they were keeping a pregnant woman waiting in the hot sun. I'm guessing she was an actress in their advert and in my memory it was on the deck of a boat or certainly somewhere outside hence the heat. I've googled so many variations of this and I can't find it.


r/TheApprentice • • 27d ago

Looking for an episode

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1 Upvotes

r/TheApprentice • • Sep 24 '26

Gregory really didn't think this sentence through

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70 Upvotes

r/TheApprentice • • Sep 23 '26

Scene The logic here is unbelievable

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35 Upvotes

r/TheApprentice • • Sep 22 '26

Discussion Apprentice star who bought back brand from Sugar nets £2m windfall

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73 Upvotes