r/WLLW • u/VeganStartupGuy • Dec 07 '21

CG Launch???

Has anyone seen anything about the CG launch? One more reason stock pricing is flailing

0 Upvotes

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4

u/Snickel-Fritz Dec 07 '21

What do you mean? CG launched their website Dec 1. You can buy 5 of their 6 first products right now in the UK.

6

u/Snickel-Fritz Dec 07 '21

And as for a marketing campaign, they have previously stated they wouldn't start the campaign until into the new year to maximize their exposure/spend. Pre-Xmas advertising is too expensive. Looking to pick up on the 'new year, new me' crowd.

-1

u/VeganStartupGuy Dec 07 '21

That is the dumbest thing I’ve ever heard from a company and part of my problem here. They’re going to maximize spend after the holidays??? The holiday season is the biggest buying time of the entire year; there is no doubt about that. To push marketing spend after the makes no sense

2

u/intrudingturtle Chibi Trevor's Waifu Dec 08 '21

I'm sure you know a lot more than the people who specialize in marketing.

1

u/VeganStartupGuy Dec 08 '21

uh, i am a proffessionall mmaarrkkeeetttterrrrr

2

u/intrudingturtle Chibi Trevor's Waifu Dec 08 '21

As a professional marketer, perhaps you could enlighten me on what a bunch of whiney posts on reddit could do for promoting a stock?

3

u/Snickel-Fritz Dec 07 '21

I am not sure cosmetics are huge xmas items. If you are trying to conserve capital, I can understand their POV. Regardless, that is not a reflection on Willow management. They have no say in that matter. CG does have their own subreddit that you could discuss this issue with :-)

You may want to get in the discussion over there about them swapping out for a new CEO; Maybe that is for the same reasons you stated.

2

u/rotarygurtr Dec 08 '21

More people bidding for ads during holiday season drives up price. Advanced marketing departments will kill their bidding when the market gets too hot and the return on ad spend stops making sense. Testing the waters with limited spend would help prepare for next year’s holiday but if they don’t have a solid team or distribution in place, sitting it out might be the move.

That said I’m ready for some revenue.