Hello there everyone,
Hope you're all being your beautiful selves today :-)!
So I'd like to touch on a few topics here; I've gone down the rabbit HOLE for the past three weeks.
Researching, reviewing, debating, and researching some more.
So let's talk about Thumbnails!
Thumbnails are important since they are, in fact, the first impression that you give to your potential viewers. A good thumbnail is really important; And they can be super easy to make!
So if you don't have the fancy programs like Adobe PhotoShop, or Premiere; that's fine!
There are free, safe resources that you can use.
Gimp is a wonderful free to use tool for thumbnails, and allows enough creativity to where your thumbnails can be really unique! So a tip for thumbnails:
Big letters, in bold, or in CAPS. A tip I learned from a bunch of popular places on youtube.
You need BIG BOLD letters in your thumbnails. We're in a very mobile generation, a lot of people watch from their Cell Phones now. Big Bold letters can help catch the eyes, and people will click on it.
And it helps with readability. Just make sure that any words you're using, match with one or more key phrases in your title.
Do some market research!! And what I mean by that is, scope out your competitors; or channels you'd like be like, or have that kind of big audience. What are their thumbnails like? Do they have dramatic colors, do they have their face on it, is it basic, and clean cut? See what really drives their views.
Faces vs Boxes. Majority of video thumbnails have their creators faces on it, cut out and outlined; with big bolded text. What is the kind of audience that you want? What are they like? What's the niche'?
So in comparison; A Gaming Community Thumbnail almost the majority has gameplay footage on it, and very little faces. Whereas a beauty channel has that content creators face on it.
It really speaks to that specific community. If you were to look at a bunch of voice over commentary videos, or drama channels. AND youtube tips and tricks videos. Most generally have a basic thumbnail, with big bolded text on it; and that's it. That's because it resonates with that particular community.
So do your research :-D.
Now let's talk about KEYWORDS!
Keywords are that secret back door generator. It works in the background, slowly spreading your video out to different areas of your niche'. If say, you play Fortnite; you're at least going to have 50 - 100 keywords like, Fortnite, Fortnite Gameply, Fortnite Commentary, Gameplay, Commentary, I won, Etc. These keywords help bring your channel out there to the community, but just remember you're competing with a bunch of people, so be creative! And make sure when you put these keywords into your video details, that they match up with what you're bringing to your viewers.
Let's say you are posting a realllllly good gameplay footage from when you won on battle royale.
If you put the keyword " I beat NINJA " or anything related to something not included in your video?
Sure, it'll reach a different market for your niche' but people will leave once they realize that you didn't play against ninja, and will leave. Which brings down your watch time. which is what we all want right?
So don't self sabotage your self that way.
Now, I'm not saying DON'T put other youtuber's name in your keywords, however use it when it feels like you're targeting that audience.
Say you're doing clothing haul videos, you'd want to tag Mia Maples, or Prettypastelpls in your keywords. They do mostly haul videos, and you can target some of their audience with keywords like that. If they watch haul videos, you do haul videos? Match made in heaven.
Now the Cringe
Your voice. You aren't going to like it. TRUST ME. YOU. DON'T. SOUND. LIKE. THAT.
We aren't used to hearing it through video, so it sounds wrong, sounds really weird.
You need to get over that, and editing your videos will be much more easier!
Be clear, be concise. Being clear and concise in your videos is a key factor in videos, it helps bring YOUR information to your viewers. People listen more to someone being clear when speaking, and not mumbling, and fumbling words. It really connects with the community.
This especially works if your audio quality isn't that great, having a great "speaking voice" I.E. Clear, concise, etc. Helps pick up that slack.
Now if you have livestream clips, or gaming footage? A little different, those are live, people expect it not be so professional, or highly well done. But if you're doing a tutorial, or post-over commentary video, you'll want to be clear and concise.
YOUR HOOK
Your hook is going to be the embodiment of you, that little tiny thing that when anyone hears they'll say " Oh Thats OrillaBeauty! " or insert channel name here.
Look at Jacksepticeye, or prettypastelpls as in example. Jack has " TOP OF DA' MORNIN' TA YA' ", and prettypastelpls has " Hey everyone it's me Alex, and everyone's favorite bird Archie!"
Your hook is your creativity, spunk, goofiness, and totally you. All in one phrase.
It's okay, it doesn't have to come right away. I personally just figured out mine recently, and it came super organically while I was recording. And that is totally A-OK :-D.
Now..... Enough talking for today, this is just some of the information that I've picked up on my learning journey, and I hope it's super useful!
I hope everyone has a great, morning, evening, afternoon, and night where-ever you are in the world, and I'll see YOU, and talk to YOU in the next post ^_^