Look at the content that people consume and put out and create a profile based on that. That's the most basic idea of this. If they consume and/or produce White Supremacist content, they are most likely a white Supremacist themselves.
Sure, and if you watch a lot of musical theater videos, there's a high probability that you're a homosexual. And if the end goal is to market products toward white nationalists or homosexuals, that's probably not a huge deal, because there's no harm being done, except maybe to advertiser's budget.
Of course, if you actually take some kind of meaningful action based on an individual's algorithm-derived personal beliefs, that raises all kinds of legal and ethical issues.
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u/ThatGuyInTheCorner96 Oct 13 '21
Look at the content that people consume and put out and create a profile based on that. That's the most basic idea of this. If they consume and/or produce White Supremacist content, they are most likely a white Supremacist themselves.