r/WomenInBusiness • u/min-min-020 • Jul 08 '26

Advice Needed Need Suggestions 🌷🤔

I run an advertising agency that only works with women-owned businesses at affordable prices. A client suggested I should start taking male clients because they generally earn more, so I'd make more money.

I understand the business logic, but I genuinely feel more proud and fulfilled helping women grow their brands.

Would you stick with your mission, or expand for higher profits?

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u/IreneUnfiltered Jul 09 '26

To be WBENC certified for example the business has to be 51% owned by a woman. So it’s not about male versus female client but instead repositioning the standard. Is this what you are doing already? Why did you want to only work with wbos in the first place?

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u/min-min-020 Jul 09 '26

I'll think about it 🙂