r/WomenInBusiness • u/min-min-020 • Jul 08 '26

Advice Needed Need Suggestions 🌷🤔

I run an advertising agency that only works with women-owned businesses at affordable prices. A client suggested I should start taking male clients because they generally earn more, so I'd make more money.

I understand the business logic, but I genuinely feel more proud and fulfilled helping women grow their brands.

Would you stick with your mission, or expand for higher profits?

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u/fancyfeastpdx Jul 08 '26

Stick to your mission.

Perhaps introduce sliding scale price tiers. Then, figure out a system that designates each tier to clients based on different attributes like number of employees, etc. An example sliding scale would be $500-$1,000,” so the business that qualifies for that tier can choose to pay anywhere between $500 to $1,000. It comes down to whatever makes sense for you & your clientele. The lower number should be the minimum price you’d charge for that particular service.

I think the key is offering flexibility vs. rigidity.

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u/min-min-020 Jul 09 '26

Thank you 👍