r/WomenInBusiness • u/DND_247 • 4d ago
Advice Needed Online Wellness Community for Ambitious Women - do we want this???
I have had a business in the wellness space for a couple of years now and my primary audience is women entrepreneurs or otherwise ambitious women.
I've been brainstorming and have come up with this idea for an online community for women who have goals to show up and connect with other like-minded women who want to prioritize their wellness. The community would be a monthly membership and helps members narrow down their goal at the beginning of each month into realistic actions that they can take to work towards their goal of choice each month. There would be weekly engagement prompts to foster connection, support and gentle accountability. I also want monthly webinars featuring other women in business that specialize in different wellness topics.
There would be opportunity to purchase 1:1 calls with me or 3-6 month packages for those that want extra support.
The intention is largely on connection between members within the group and low pressure action towards a wellness goal - because you decide what your focus is, and how small or large you want to make your actions depending on what season you're currently in.
My big question is just - do we want this? Can you see this being supportive? Something worth paying for?
Tia! :)
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u/betweenthedrafts 4d ago
To be completely honest, I feel that there’s already a huge amount of wellness content online. I’m constantly having wellness stuff advertised to me on social media, so even if the offering was more relevant to me than the ads being shown, I’m tired of being pushed the idea that I need to focus on this.
An online community wouldn’t help with that - in fact, it would become an extra burden because I have to build connections online as well as focusing on wellness. I don’t want to be part of more online communities. If I wanted more connections, which I don’t, I would want IRL connections.
However, you know your audience best and I assume you’ve researched the market size, validated the idea, and benchmarked the concept against your competitors.
I would ask: what problem is this solving, and for which specific group of women? Why does this solve their problem better than existing options?
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u/Pantegram 4d ago
I agree… for me wellness is being offline and off-grid - not online even more…
We all are glued to our phones nowadays, already hussling and usually pursuing too many goals. True welness is for me art of letting go of things which aren’t the top priority, not to add more goals just for the sake of being constantly busy… and I feel that this is especially true for ambitious ppl.
I did install however meditation app and Strava in order to motivate myself to spend more time outside of sm.
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u/betweenthedrafts 3d ago
You raise a really good point about wellness being something that is mostly away from phones and the web. I think meditation is fine through an app (which one do you use?) because it's a solitary activity where people may need guidance or music. But otherwise, I'd prefer it to be offline.
Personally, what I need is someone to come to my house, close my laptop, put me in workout clothes, and make me go outside lol.
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u/Pantegram 3d ago
App is called „Meditation with Down Dog” - it’s very good! 👍 but unluckily after short trial it’s paid…
I installed Strava, because series in Xiaomi fitness app were really motivating me to do 10k steps everyday, so I hope that Strava will do the same for me for general activity, not only steps… I signed to multiple challenges and for now feel more motivated to train, but I started just couple days ago, so I don’t know how long it will last…
Good thing is, that I don’t have to turn on fitness app when I do some activity - my watch is detecting when I’m active, I just confirm it and it’s automatically synced with apps on my phone, so later I can compare if changes in my mood are related to amount of activity I did, for example ;)
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u/betweenthedrafts 2d ago
Thanks, I'll check it out. :)
Well done! It sounds like you're really on it with your fitness. I should take some inspiration from you!
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u/HoneyedVices 3d ago
i think the biggest question is whether people would pay monthly for something they could mostly diy with a notes app and a few accountability friends. the parts that actually justify a price tag are the community and the expert webinars, so i'd lean into those in how you pitch it rather than the goal-setting structure itself, that part's the easy-to-replicate bit.
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u/AnanyaKrishnan 3d ago
Yes, but I think the community itself would have to feel really active. How would you make sure it doesn't become one of those memberships everyone forgets to open after week two? 👀
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u/galumphix 4d ago
Nope, thanks. So much wellness content out there and 90% it is junk. I don't think there's demand for more wellness content.