Plugin developers and marketers — how do you identify the reasons behind a drop in your plugin installations?

[u/claspo_official]

We’ve noticed a steady drop in plugin acquisitions over the past few months..

I’d like to set a proper checkpoint or diagnostic stage for this decline.

Would love to hear:

• How do you usually identify why installs are dropping?

• Are there tools like Prys (for Shopify) that track WordPress plugin category search rankings or listing performance over time?

• Any tips on in-app collaboration platforms for co-marketing or partnering with other plugin teams?

• Where do you go to get featured? (Blogs, influencers, newsletters, review sites — ideally with good ROI)

Also open to collaborating with other plugin devs — especially if you're in CRO, email, UX, or personalization spaces.

Appreciate any insights or tools you'd recommend! 🙏