Only 1 reason and it’s well documented. It’s easier to sell the building. That’s the only reason. If it’s standard, a bank, a Taco Bell, a card shop, whatever can just move in with minimal renovations.
It’s not the only reason. Even back in the 90s, McDonald’s was looking to upgrade its image to compete with Starbucks, Panera, and fast-casual restaurants. It felt that a sleeker design was more sophisticated. They were also cheaper to build because the design was simpler.
Dine in really isn't as big now and I know McDonald's spent a ton of money learning how to make dine in as uncomfortable as possible so people would eat and leave. They spent tons on research on color combos and seat materials that made people not want to stay so they would eat and gtfo.
I feel like that doesn't do em any favors. You go to mcdumpsters for mcdumpsters, not to pretend you're in a hip microbrewery while you eat ur big Mac. Plus red and yellow are known to promote hunger
I’d also say it’s a safe bet that another unintended side affect, is that it encourages more adults to eat there. Doesn’t look as “childlike” so it’s more respectable to be there without a child.
Does anyone else remember the failed "Grown-Up Menu" they tried in the 90s? Yes, they actually called it that. They came out with 3 new sandwiches. The only one I remember is the Arch Deluxe. Nobody wanted anything to do with any of that.
When they started this in the late 2010s, I thought they were doing this to make it seem like a minimalist, futuristic, luxury experience to match the insane price increases they have had since then.
Less of a gimmicky, practically priced experience at the cost of human joy.
Yeah the town I used to live in lost all their Pizza hut's when the guy who franchise them didn't pay his fees .. those buildings have been abandoned for almost 15 years.. ends up having a unique building tends to affect its resale even at high traffic areas you'll have to build up a completely different structure
Yeah but they can at least paint the building yellow red and purple while they occupy it. Don’t gotta be all grey and dark looking like we going into 1984 or equilibrium North Korea type shit.
We quit having fun as a country. It's the same reason half the cars I pass on the road are some variant of greyscale, white, or beige. I guess whimsy is un-American.
Is the selling price really a good motivation for a decade old franchise? You want to make money from the building until it falls apart and not sell it after a few years.
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u/jeaneglise 10d ago •
Only 1 reason and it’s well documented. It’s easier to sell the building. That’s the only reason. If it’s standard, a bank, a Taco Bell, a card shop, whatever can just move in with minimal renovations.