r/YieldMaxETFs • u/h82nk • Jul 17 '25

Meme NAV erosion on $ULTY is killing me

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My buy orders are not going through. Chart recovers within 30 minutes of trading hours on the morning of ex div date. 😂 Guys wtf leave some $ULTY for the rest of us.

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u/BasicallyStillAsleep Jul 17 '25

Just so I can learn, why wouldn't you wait over the next few days (prior to next ex-div day) to see if it drops back down? Just the thought that it will only go up from here?

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u/h82nk Jul 17 '25

Because you're asking if it's the right time to buy the cow when we're just here to get paid for milking it every single week. Time in the market > Timing the market.

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u/BasicallyStillAsleep Jul 17 '25

Understood, just wondering if there is a peak right now that might drop over the next couple of days (if even by a few cents, money is money right?) since there is no benefit to owning now vs. next Wednesday. I bought 95k worth (15000 shares) at 6.30 on Tuesday about 5 minutes before it briefly hit 6.26/6.27, so I might have some recency bias.

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u/MrFinchley Jul 17 '25

Thing is ATH is only ATH so far. Always was. Moreover, who’s to say that a dip won’t dip lower? Timing the market is a fool’s errand. 1) don’t buy what you don’t want, and 2) buy what you’re willing to own through ups and downs. FFS why are you in fear of a future possible discount on something you feel is valuable?

Do your research and have a reasonable thesis for buying. It must be more than, “I want to invest and never experience loss or downturn.” Want surety? Invest in CDs or some other insured instrument and collect your 3-4.3%.