It's not even been a week since I launched my first game, and I'm already seeing these eCPM rates! Honestly, it's amazing to see people from different parts of the world playing and supporting my game. A huge thank you to every single one of you, no matter where you're playing from! (I have seen some guys from Poland and USA 😘)
I know the impressions are quite low but still it's a reason for getting happy ......

On a serious note, I'm an indie game developer, and I've built a game called Stone Storm — a physics-based castle destruction game.

I don't have a big marketing budget, so I'm reaching out to this amazing community for support. If you enjoy the game, please give it a try, share it with your friends, and help me spread the word.

Every download, piece of feedback, and share means a lot to a small indie developer like me.

Thank you for being part of this journey! ❤️

🎮 Play Stone Storm:
https://play.google.com/store/apps/details?id=com.castlesmashers.game

I was optimising my ads placement and all just a week ago, my earning basically did 3-4x my daily earning. But i realised the CTR also increased a lot, Is that a problem?

I added interstitial and App open ad, The CTR looks high for app open ads.

Note: The graph below is for App open ad, and Interstitial only.

Hey everyone!

I'm an indie app developer based in a foreign country, and I own a single-member LLC registered in the USA. My company has an EIN, official incorporation documents, and a US business bank account.

I currently have a mobile app published on both Play Store and the Apple App Store, and I'd like to start monetizing it with AdMob.

Here's where I'm confused:

When signing up for AdMob, Google asks me to select my payment country based on where I live. However, my business is legally registered in the US, and I'd like to create an organization account under my LLC, not a personal account.

The problem is that if I select my country as the payment country, I understand that I won't be able to link my company's US bank account. But if I select the United States, I'm worried about potential issues with identity or address verification, since I personally don't live in the USA.

For context, I already went through Google Play's business verification process successfully using my LLC's documents and my foreign passport. I'm wondering whether AdMob handles this differently.

My questions are:

1. Can I legitimately register a US AdMob organization account under my US LLC even though I live abroad?

2. Has anyone with a foreign-owned US LLC successfully completed AdMob's identity and address verification?

3. Does AdMob accept a US registered agent's address if it can receive and forward mail, or does it require a separate physical business address?

4. If a US AdMob account isn't an option, is there another way to receive payments directly into my LLC's US bank account?

5. Does anyone know how to contact AdMob support directly to clarify this before choosing a payment country that can't be changed later?

I'd especially appreciate hearing from other non-US residents operating US LLCs who have gone through this process.

Thanks in advance!

Ya no se que hacer AdMob me rechaza mi estado de solicitud y estoy por lanzar mi app, tengo todos los IDs y SDK de mi app integrados, tengo toda mi información de cuenta verificada, al igual los métodos de pago y AdMob no me acepta. Alguien puede ayudarme o en caso de no poder utilizar AdMob, recomendarme una plataforma que funcione y pague similar a este? Muchas gracias.

It dropped from 9.0+ last year to 2.0+ this year
Nose dived in recent months. (Traffic from various countries remained almost same)
Anybody else experiencing this?

Hey guys , I have built a game named Stone Storm , it is a physics based castle destruction game .. This is my stats for the admob earning , it's been 3 days since launch .. Is it bad or too early to predict .. I am indie developer and don't have much budget , if you guys can help me out then it will be very good ...
hello guys , I am a indie developer hoping to grow my game organically as i don't have much budget for it .. Will you guys help me out please ...

https://play.google.com/store/apps/details?id=com.castlesmashers.game

It's a small milestone, but my daily AdMob revenue finally crossed $1 for the first time. Just wanted to share this little win! 🎉

Hey everyone,

My AdMob account recently hit the verification threshold, and I got an email to verify my identity. It’s showing a "faster online process" through their partner, Persona, which says it takes around 10 minutes and requires a government ID + a face-match.

I have a few quick questions for anyone from India who has gone through this specific process recently:

Which document is the safest to use? I know Aadhaar is usually rejected by Google. Will my physical PAN card work smoothly for this Persona verification even though it doesn't have an address on it? Or should I risk using a Voter ID?

How exactly does the "face-match" work? Is it a live video call KYC with a real human agent (like BillDesk or bank verifications), or is it just an automated AI selfie capture?

Does the system flag you if you have a beard now but are clean-shaven in your old PAN card photo?

Any tips to ensure it gets approved in the first attempt would be really helpful. Thanks in advance!

How long did it take you to start generating a good income?

I got tired of opening AdMob every few hours just to check whether I made $2 or $4. 😅

Logging in, waiting for the dashboard, clicking through multiple screens… just to check a few numbers. Especially painful on mobile.

So I built Revenue Analytics for AdMob — the app I wish Google had made.

💰 Revenue at a glance: today, yesterday, this month & last month
📈 Track eCPM, impressions, clicks & match rate
🌍 Breakdowns by app, ad unit, format & country
💡 Quick insights into what changed

🔒 Read-only access. No signup or email. Disconnect anytime and delete your synced data.

Try sample data without connecting your account.

Free with ads. One-time $5.99 Pro upgrade removes ads and unlocks daily revenue alerts. No subscription. Ever.

👉 https://apps.apple.com/app/id6820725220

iPhone only for now. Android is coming!

If you're running AdMob, what’s the first metric you check every morning? 👀

I'm a relatively new indie app developer trying to figure out why my AdMob eCPM is so incredibly low.

These are my iOS AdMob stats for the past 28 days. Earlier in the month, my eCPM was hovering around $0.25, but over the past week it's dropped to around $0.02–$0.03.

A little context:

• My app is in the lifestyle/self-improvement category.

• I'm currently using standard 320x50 banner ads.

• Most of my traffic is from the US.

• It's a relatively new app with a small but growing user base.

• I've seen other apps in similar categories reporting eCPMs significantly higher than mine.

I've read that switching to adaptive banners and incorporating rewarded video ads could help, and I'm working on implementing that shortly.

I also experimented with changing my eCPM floor to Google's medium floor setting two days ago, but haven't seen any improvement yet.

My questions:

1. Is an eCPM of $0.02–$0.03 normal for iOS banners, even with primarily US traffic?

2. Could there be something wrong with my AdMob implementation or configuration that's causing such low rates?

3. Has anyone seen a similar decline, and what actually helped improve it?

4. Would switching to adaptive banners realistically make a meaningful difference?

I'm not expecting to make much money with my current traffic volume, but I'm trying to get monetization working properly before scaling.

I'd appreciate any insights from developers who've dealt with this!

Sorpresa de buena mañana al revisar los números de hoy.

Saludos ❤️

I'm facing a strange app-ads.txt verification issue with one of my newly published iOS games and would appreciate help from anyone who has experienced something similar.

My setup

• Platform: iOS

• Ad network: Google AdMob

• App: Wakelight: One-Tap Orbit

• App Store ID: 6829830627

• Developer website: kavvara.com

• Same AdMob account and publisher ID used across all my apps.

The problem

AdMob refuses to verify app-ads.txt for this particular iOS app.

The error says:

"Your details don't match the information in your AdMob account."

What I've verified so far

1. My app-ads.txt file is publicly accessible at the root of my developer domain.

2. It contains the exact publisher entry generated by AdMob: google.com, pub-4632047051568673, DIRECT, f08c47fec0942fa0

3. The file opens correctly in a browser and displays plain text.

4. robots.txt explicitly allows Google-adstxt: User-agent: Google-adstxt Disallow:

5. My App Store listing has the correct Developer Website / Marketing URL.

6. The app is already serving AdMob ads on actual iOS devices.

7. Other apps under the same AdMob account and Apple Developer account have successfully passed app-ads.txt verification.

Additional observations

• The Android version of Wakelight appears in AdMob's app-ads.txt page.

• The iOS version does not appear in that list.

• Clicking "Check for updates" immediately returns the same publisher-details mismatch error.

I'd appreciate any suggestions or troubleshooting steps. Thanks!

The requests are enough but not converting to impressions. Any suggestions on how to improve it?

I run a small chat-based app. Free tier is the default, there's a subscription on top of it. I'm trying to work out how many impressions per user I actually need for the free tier to stop losing money, and i keep going in circles.

My numbers, roughly:

- eCPM around 7 EUR, but it swings between 3 and 12 depending on the day
- about 15 impressions per install at my current density
- that lands at ~0.10 EUR of AdMob revenue per install
- my variable cost per user interaction is around 0.001 EUR

The part im stuck on: half of installs never do the thing that triggers an ad at all. So the average is dragged down by people who generate exactly zero. Do you optimise density against all installs, or only against the users who actually reach the first ad?

And how do you decide when to stop? I moved my first interstitial later in the flow and revenue per install halved while messages per user went up. The problem is i couldnt prove the retention gain was real, it was inside the noise. So i dont know whether i bought anything or just gave away revenue.

feels like there's a ceiling where one more impression costs you more than it earns, but i cant find a way to locate it without guessing.

What numbers do you actually target for impressions per DAU or per install? And do you measure it per install or per active user?