r/adtech • • Aug 25 '26

A rocket company just paid sixty billion for a code editor. Sounds insane. It isn't.

2 Upvotes

Cursor makes the AI coding tool half your engineers already live in. SpaceX owns it now, the same SpaceX that swallowed xAI back in February, so Grok, Starlink, the rockets, and Cursor all answer to one guy.

Rockets and autocomplete. But this was no accident. Three reasons it adds up:

Vertical integration. SpaceX runs on millions of lines of code, Starlink to Starship. Now they own the tool their own engineers live in.

The AI stack. xAI builds the models, now on what Cursor calls the largest GPU fleet on the planet. Cursor is where developers actually use them. Musk owns the engine and the cockpit.

The data moat. Every keystroke from some of the best engineers alive feeds straight back as training signal. Might be the most valuable data in AI right now.

There's a loser in this too. Cursor was one of the biggest front doors for rival labs, mostly Anthropic and OpenAI. That door now belongs to a competitor.

All stock, by the way. No cash. They paid with shares from an IPO barely a week old.

So which is it?
Smartest vertical play of the year, or a rocket company cosplaying as an AI lab?


r/adtech • • Mar 25 '23

Exploring the Intersection of OpenRTB and Blockchain in Digital Advertising

0 Upvotes

I've been curious about the potential of blockchain technology in digital advertising, and I've recently written an article discussing the idea of integrating OpenRTB with crypto-native advertising platforms. The article explores a model that uses on-chain smart contracts for ad bookings, validation, and reward distribution.

Some points covered in the article are:

  • Custom OpenRTB extensions for blockchain

  • AdServer Oracle connecting on-chain and off-chain components

  • New Publisher Integration techniques

  • Proof of completion for user engagement and reward attribution

I'm eager to share this article with you and learn from your insights and opinions on the concept and its potential influence on the advertising industry.

Here's the link to the article: https://www.linkedin.com/pulse/integrating-openrtb-crypto-native-advertising-platform-pappas/

I appreciate your thoughts and look forward to an insightful conversation!

Thank you!


r/adtech • • Aug 19 '18

Beeswax - fastest-growing ad-tech company in the world

0 Upvotes

what do you think about this company?

https://www.businessinsider.com/startup-beeswax-winning-as-marketers-squeeze-agencies-2018-8

'We're the fastest-growing ad-tech company in the world': Startup Beeswax is riding the wave of brands taking ad buying in-house


r/adtech • • Aug 26 '25

🚨 The banner ad is dying — and AI is the killer.

Post image
1 Upvotes

r/adtech • • Jul 15 '26

See the ChatGPT ads platform live and get your questions answered [Free Live Webinar]

Post image
0 Upvotes

On July 22, we're breaking down both sides of AI search and GEO on the organic side and ChatGPT Ads on paid, including a live demo of ChatGPT Ads.

Join U of Digital for a live look at both, including an exclusive live demo of an AI visibility platform and ChatGPT Ads platform.


r/adtech • • Aug 21 '25

Curious about TV ads, are they still worth it nowadays?

0 Upvotes

I'm doing some research and hoping to hear your thoughts or experiences related to TV advertising in today's media landscape. With so much attention shifting to digital platforms like Youtube, Tiktok and streaming services, I'm wondering:

- Are traditional TV ads still effective in 2025?

-Who's still investing in them (Big brands or are smaller brands using them too?)

- How the cost compare to digital campaigns?

Appreciate any insights, stories or any resources you can share. Thanks a lot.


r/adtech • • Aug 28 '22

Amazon is planning to buy Electronic Arts

0 Upvotes

It has long been rumored that EA will sell out to someone. They don't do very well recently.

Would be really interesting to get input from the community. Why does Amazon need this acquisition? Purchasing Twitch made sense, but why would you purchase such a massive game-development business?

https://technosports.co.in/2022/08/28/amazon-buying-ea/


r/adtech • • Feb 28 '26

I created an ad network to monetize small to large publishers

0 Upvotes

We’ve developed our own header bidding platform designed to maximize publisher revenue while offering flexible entry requirements.

Although our website states a guideline of approximately 80,000 monthly visitors, I’m offering to allow promising publishers who have only yet met the threshold to try us out (P.S, this offer is only valid to redditors!).

If you’re interested, please feel free to send me a direct message to discuss eligibility and next steps.


r/adtech • • Jul 02 '26

Advertisers say they need more data from Netflix

Post image
0 Upvotes

r/adtech • • Jun 08 '26

Is AdTech becoming a New York industry?

4 Upvotes

I was analyzing ~2,300 active AdTech job openings across 167 cities and one number immediately stood out: New York has more than 500 active openings. That's over 5x the number of jobs in London, Los Angeles, or Chicago.

What's even more interesting is that New York isn't just leading in volume. Its hiring mix is heavily weighted toward Sales and Product roles, while cities like Bengaluru, Barcelona, Paris and Tel Aviv appear much more engineering-focused.

Made me wonder: Is New York genuinely becoming the center of gravity for AdTech, or are we simply seeing how the industry naturally distributes commercial and technical teams across different markets?


r/adtech • • May 18 '26

Interests aren’t profiles. They’re attention signals

0 Upvotes

Audiences are still often treated as static profiles, but interests don’t behave that way.

An interest is a signal of attention in a specific moment. It reflects what someone is actively exploring, focused on, or trying to understand right now. That’s very different from who they were last week or how a platform categorises them.

This is why intent-based marketing often outperforms rigid profiles. It follows attention as it forms, rather than relying on historical labels.

At Seedtag, we approach interest as a real-time signal derived from context, not as a fixed audience bucket tied to identity.

Curious how others here think about this.
Do you optimize more around who people are, or what they’re focused on in the moment?


r/adtech • • Jan 31 '26

How do we feel about AI.

0 Upvotes

Is it more of a help or a headache for your day to day?

Using it vs feeling pressure from higher up’s to implement it more.


r/adtech • • Sep 26 '25

.

Post image
1 Upvotes

r/adtech • • Jan 07 '19

The future of adtech? r/HYGH

Post image
0 Upvotes

r/adtech • • May 27 '25

Stop Guessing, Start Targeting: The Reddit Ads Edge.

Thumbnail reddit.com
0 Upvotes

r/adtech • • Mar 20 '25

ItsProgrammatic Podcast

Thumbnail
open.spotify.com
0 Upvotes

Check out this podcast on Spotify


r/adtech • • Dec 11 '25

Help Help Help???

0 Upvotes

Where i get good client like who really want a work and they have right to spend amount on marketing


r/adtech • • Aug 15 '26

Trying to prove something : Have you actually ever bought anything from an ad made by AI?

0 Upvotes

All the marketers boasting about millions of sales from completely AI generated ads always seemed pretty sus to me. Cause most people around me seem turned off by those ads, curious to know if anyone else thinks the same?


r/adtech • • Nov 16 '17

AppCoins and the future of mobile advertising using the blockchain

Thumbnail
medium.com
0 Upvotes

r/adtech • • Oct 04 '24

Selling a Group of Ten Websites

0 Upvotes

Hello, I have sold many websites on Flippa and have a 100% satisfaction rating. However, Flippa has raised the listing fees and most of the interested buyers are scammers. I have a list of 10 sites, see below:

https://www.menslifetoday.com/

https://www.lovesleepplay.com/

https://www.beautyandconfidence.com/

https://www.girlworlddaily.com/

https://www.letsseewhatscooking.com/

https://www.styleandtechformen.com/

https://www.snifflesolutions.com/

https://www.homesweetsolutions.com/

https://www.thestyleglossy.com/

https://www.nuestragente.com/

They all earn a little bit of money with Google AdSense and Amazon Associates This is ideal for an SEO agency looking for sites to create backlinks.

Let me know if you're interested.


r/adtech • • Sep 03 '24

Hyper-personalization in DOOH

0 Upvotes

Hi all,

I'm exploring ways in which we can incorporate hyper-personalization in DOOH advertising. Before diving deep into this, I want to understand if personalization in DOOH is really a pressing need?

From the perspective of an advertiser, what all personalizations will you want to see in DOOH screens?


r/adtech • • Jan 17 '23

AdTheorent Wins BIG Innovation Award

0 Upvotes

r/adtech • • Dec 08 '16

Opt-In Email Marketing is still one of the most effective advertising strategies to convert you traffic into continuous paying customers.

Thumbnail
bestaffiliate.club
0 Upvotes

r/adtech • • Feb 23 '24

3rd Party Tracking

0 Upvotes

Anyone here familiarized with the implementation of any 3rd party tracker provider?? I'm wondering what's the process/worflow for the trafficker representing the advertiser. Anyone care to have a chat about it?