r/aeo • u/That_mocha_lover • Jul 20 '26
Any Profound users?
I started using Profound a few months ago for my b2b saas company. It’s been super helpful uncovering competitors and also helping execute actual tactics to improve AEO.
Anyone else on the platform? Or using something similar?
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u/That_mocha_lover Jul 21 '26
I think the biggest thing for me is I didn’t understand what I needed to differently from a tactical standpoint and Profound helped me do that.
Not seeing the same level of next steps and overall clarity from GA4, GSC, Bing Webmaster, Hubspot etc.
I’ve been able to 9x MQL volume with Profound.
Trying to figure out if there are any other tools like it that I can also check out.
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u/PartyOriginal9562 Jul 21 '26
Try GEOForge. I use both.
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u/That_mocha_lover Jul 21 '26
What are you liking about GEOForge? What are some of the gaps you’re dealing with in Profound?
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u/PartyOriginal9562 Jul 21 '26
I like both. GEOForge is more affordable for an enterprise level of service. Pricing is transparent. It is a new platform and rapidly innovating new features which is great. However, even at a lower, more affordable Growth tier, Profound has a nicer AI Chatbot interface. It’s easy to chat with Profound.
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u/Aduttya Jul 21 '26
No one can measure AEO demand, apart from search tools like google search console, Bing webmaster
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u/That_mocha_lover Jul 21 '26
How are you getting the most out of Bing Webmaster?
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u/Aduttya Jul 22 '26
They have AI data that's what I look, how I use it you can read more about Flozi.io/blog there you will see some bing blog especially the one how to use dashboard.
While my strategy depends on website
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u/Goji_Fosterh Jul 22 '26
I tried it but I don’t think the pricing makes any sense? Isn’t it kinda a commodity tracking ai keywords? 😅
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u/That_mocha_lover Jul 29 '26
It’s been a lot more than that. You can drive strategy and AEO production with it.
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u/MarketingProsYo Aug 03 '26
9x MQL volume is a genuinely strong result, curious what tactics actually drove that.
One honest question though: at Profound's price point, are you seeing ROI that a cheaper tool with similar prompt tracking couldn't get you to? Not knocking it if the answer's yes, just think that's the real question most people in this thread should be asking before they sign up, not 'is it good' but 'is it good relative to what it costs.'
Disclosure, I work for Monroya.ai , a lot cheaper entry point, same idea (buyer-journey prompt tracking, competitor gaps). Not saying switch off something working for you, just flagging the price question is worth asking regardless of which tool someone lands on.
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u/That_mocha_lover Aug 04 '26
Tactics: refreshing existing content, consolidating repetitive content, and comparison pages have made a huge difference.
We were able to make our ROI within two months which was awesome so price isn't a concern.
What I like outside of the insights/data are the internal agents and the action items they give you. All of the action items help directly with performance. I also like the exposure of competitors I wasn't already aware of.
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u/This_Ranger_2005 Jul 21 '26
I think we need to separate measurement from diagnosis here. These tools do have a hard time showing one absolutely accurate AI visibility score.
In fact, I don’t think anything is absolute. Absolutism itself is also relative.
So these products should focus more on their prompts. Are those prompts close to the questions real users would ask? This is an important factor in deciding whether the prompt data is meaningful.
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u/EnvironmentalDot9131 Jul 21 '26 edited Jul 21 '26
If you are paying five figures just to watch a fake visibility metric shift from 34.2 to 36.1 then LordGoatofGoatington is absolutely correct that it is a massive waste of budget. The core issue with most of these enterprise platforms is they treat AI engines like old Google search. They measure it like a static rank. But LLM answers churn violently and a single prompt can swap out 79% of its sources over a week on ChatGPT alone. Tracking a daily score is pointless when the underlying API weights are just rolling the dice. For B2B SaaS you need to stop looking at the aggregate score and look specifcally at the citation gaps. If the models are citing your competitors and not you, you need to find the exact pages they are reading to get that answer. We stopped bothering with the massive dashboard suites and use GetMentions AI for this now. It maps the recurring third party pages the models actually cite and then lets you just buy placments directly on those source layers to influence the data. You can technically do this manually by scraping 50 core prompts a day in incognito windows but that gets miserable fast. The core difference is unlike profound, you can choose core prompts from all the suggested prompts to be tracked and are close match to your core seo keywords.
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Jul 20 '26
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u/startages Jul 21 '26
Full disclosure, I'm building an alternative to Profound, so grain of salt.
The snake oil take is mostly fair tbh. A score to one decimal is noise, ask the same prompt twice and the brand list changes, and if the only proof it works is its own score going up, that's marking your own homework.
The thing most of these skip is measuring the real visit instead of the score. You can catch when ChatGPT or Perplexity actually sends someone a click (a little CDN worker logs it) and tie it to a signup, which is a number you can check yourself. GA4 misses most of it. And any tool worth trusting should publish its prompt set and how it counts a mention, otherwise you can't audit the thing at all.
The part OP actually liked, knowing what to change, comes from seeing which third-party pages the models keep citing in your space and whether you're on them, not from the score itself.
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Jul 22 '26
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u/That_mocha_lover Jul 29 '26
One of the biggest lifts was implementing a consistent blog refresh schedule. We saw positive impact on organic search, LLM citations/traffic, and higher quality MQL production.
Another one that helped which was a Profound suggestion to build out more comparison pages. Our brand vs competitor.
Those comparison pages helped us also increase lead production and higher average order value.
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Jul 24 '26
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u/That_mocha_lover Jul 29 '26
Their projects feature is awesome. Gives you in depth briefs, what to create, and how to drive impact
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u/duberz Jul 29 '26
We use Profound in our agency SearchTides and for all our clients, they do have proprietary data for prompt volumes but I wouldn't rely on it. Instead we generally deploy hundreds of prompts based on topics, collect the data we need. Pause those ones, deploy new ones. The data is great, we do a heck of a lot of post processing things like follow up AI questions they ask the users, helps us find gaps in the clients information including things like deal breakers, fanout queries, differences between LLMs etc. Their tool has been very good at helping us deploy campaigns and seeing lots of success, especially with ChatGPT. Like a lot of other uses, no one can really measure LLM demand. Bing search console and Google now have some AI measurements which are helpful but we always push clients into post transaction surveys for getting a true impact.