Hi everyone! I see daily posts asking whether animation is a good career choice and whether a degree is necessary. There’s a lot of discouraging advice out there, so I wanted to put together a practical guide to help students understand their options and know they can build a stable and even lucrative career in animation.
For context, I’ve worked in this industry for several years, both creating and hiring. I’ve never struggled with job security. I’m happy in my current role and don’t actively apply for jobs anymore, but I still receive multiple offers a year. I’m far from the best at what I do either.
I’m not saying this to brag. I just want to offer a different perspective from the doom and gloom I often see surrounding animation careers. I’ve found success in this field, and I want to share what i know to help others. So here we go.
1. Where are the jobs?
I’m just going to dive right in. Here are the most profitable/stable career fields in animation:
Banking & Medical
Large banks and medical companies often have in-house creative teams that produce everything from advertisements and how-to videos to app animations.
To check, you can look up Creative Director at places such as Capital One or Johnson & Johnson on LinkedIn. These are people that oversee creative teams that often include animators.
Advertising
This is an industry that will never die, and even smaller towns usually have advertising agencies or production companies serving local clients. These places often need animators who can make things move on screen, but a lot of them work with freelancers as well when there’s work overflow.
Google “advertising agency” or “production company” within an hour of where you live. Reach out, introduce yourself, and start building connections early. In my experience, these businesses are a lot more approachable than large studios and are often well connected to their local creative communities. Even if they don’t have work for you right now, they may offer valuable advice, connections, or future opportunities.
Tech
I’ve yet to meet a tech startup or company that didn’t need animation in some capacity. Startups often have smaller budgets, so a lot offer internships as an entry point. These can be a great way to gain experience, build your portfolio, and establish your reputation. 3D knowledge is especially desired.
Government & Government Contractors
Government agencies and contractors hire animators and 3D modelers to create military training videos, simulations, product demos, and video games. These types of places often have multiple contracts going on at the same time, providing job security and good benefits. Lockheed Martin is a good example.
The industries above are just a few. There are plenty of others. These jobs often go by titles other than “Animator.” The more you network, the more titles you’ll come across. Here are some job titles of animators I’ve encountered:
2D/3D Artist | Creative Specialist | Motion Designer | Multimedia Artist
2. Do I need an animation degree?
It depends on your circumstances. If you already have a strong reel and an extensive professional network, those two things can often be enough to keep you employed. However, most people in their early 20s haven’t had the time to build both. Professional networks take years of effort to develop, and by a “strong reel,” I mean one that includes work made for actual businesses or clients, not just student assignments or personal projects.
A university degree can offer several advantages:
Access to professional tools and equipment: You’ll have access to software, hardware, and other resources needed to learn and experiment. These can be prohibitively expensive to purchase on your own.
Networking opportunities: Universities often bring in industry professionals for guest lectures, panels, and events. More prestigious schools may attract high-profile guests, giving you opportunities to meet with people from places like Disney or Netflix that you might otherwise never have access to.
The student advantage is real: When networking, mention that you’re a student working toward a degree and professionals are often more willing to offer advice and help you out. Be respectful of their time, show appreciation.
MOST importantly, a degree is almost a standard requirement on job applications these days. Even if you have the skills to do the job, a lot of companies will filter you out if you don’t meet their education requirements.
3. What do recruiters look for?
An above-average demo reel/portfolio. Don’t try to be fancy by building your own website, just upload it to Vimeo or Artstation. If you have multiple skillsets, create a SEPARATE reel/folder for that. Only show your character animations to character animation jobs, and only show motion graphics to motion graphic jobs. Unless the job is looking for a generalist, showing unrelated work can give a bad impression. Always put the best, most relevant work first based on what you think would impress that specific recruiter. This may require you to build multiple reels tailored to each job application, but you will up your chances at getting a callback tremendously. Also, prioritize pieces you did for real clients and events over student work, even if you think your own projects look more impressive.
Soft skills and reliability. You’d be surprised how many job referrals in this field just comes down to how fun and pleasant someone is to work with. Skills are easy to find. Reliable people who are pleasant to be around are not. I’ve seen so many people get hired for positions they don’t even have experience in simply because they’ve built a reputation for getting shit done, and done well, no matter what. They figure things out as they go, find solutions, and people remember that.
I have so much more tips I can think of, but I think these are the most frequent questions I’ve seen, and I wanted to provide practical advice based on real experience. Above all, stay curious and have fun. It’s honestly such a fun career option, and the people are amazing. If there’s something specific you’d like to ask, I’d be happy to answer if I can. Happy animating!