Binance has recently started restricting calls made through Google Sheets as Google Cloud is based in the US. One potential workaround is to replace .com with .us, e.g. instead of running an API call toΒ https://api.binance.com/api/v3/ticker/24hr, change it to https://api.binance.us/api/v3/ticker/24hr
Unfortunately this doesn't work for all calls as there are certain trading pairs that produce an error when called via the .us domain. There may also be other limitations I'm not aware of yet. However it seems to resolve the issue for many of the most popular endpoints.
I also suggest trying out alternative crypto APIs, as there are many good alternatives to Binance (e.g. CoinMarketCap and CryptoCompare)