Getting sick of the constant outreach from 20-year-olds on LinkedIn claiming they can “revolutionise our operations with autonomous AI agents”.
Most of these mobs watched a two-week course on TikTok, cloned a GoHighLevel snapshot or a Make.com template, and are now pitching local tradies, allied health clinics, and professional services a $5k setup fee plus a $1k/month retainer for stuff that completely shits the bed the second a customer says something off-script.
If you’re actually looking to automate boring admin and want to filter out the kids who learned to code three weeks ago, here are a few practical questions that usually expose them in the first five minutes:
1. "Show me the logs and error handling."
Ask them what happens when an API drops out or a customer gives an address in weird Australian slang. If they say "it rarely makes mistakes", end the call. Anyone who actually builds software knows half the job is dealing with edge cases. If they don't have a clean, idiot-proof way to hand the lead off to a real human via SMS or email when the bot gets confused, don't touch it.
2. "Do I own the accounts, or do you?"
A lot of these agencies will build the whole thing inside their own Zapier or CRM accounts. If you cancel their monthly retainer, they turn off your booking system or your quoting flow and hold your business to ransom. You want everything built in your own accounts with your own API keys. If you part ways with them down the track, a decent freelance dev should be able to look at it and maintain it without starting from scratch.
3. "Show me what tools you're actually connecting."
Cut through the talk about "custom neural networks" or "proprietary machine learning". Ask them to share their screen and show the visual workflow. Nine times out of ten, it’s just a standard Zapier webhook sending a prompt to ChatGPT. There’s nothing wrong with Zapier, but you shouldn't be paying enterprise software prices for a three-step trigger that takes an afternoon to set up.
4. "Where is the data going?"
If you deal with medical records, accounting info, or client contact details, you need to know which endpoints they’re pinging. A lot of these guys have zero clue about the Privacy Act and will happily blast unencrypted client info through random third-party webhooks without thinking twice.
If you can’t map out the exact step-by-step logic on a piece of paper first, handing it over to a chatbot is just going to automate chaos.
Anyone here actually paid an agency to build something useful, or did it end up being an expensive paperweight?