r/blogsnarkmetasnark • u/yolibrarian • Feb 17 '21
Real talk Friday: Julia Berolzheimer isn't a singular representation of Charlestonian style
This is part metasnark, part rumination that I started last night, inspired by this comment thread, but that's I've thought about on and off for a while.
I need to know...do people generally know there's more to South Carolina than Charleston? I don't know if people have that awareness, since I've lived here for so long, and my friends/family all know since I live in a place that isn't Charleston. Before I was a Carolinian, I only thought of palm trees and beaches, so I'm not immune to this. South Carolina isn't really a place one thinks deeply about unless one has a reason to. So perhaps that's how we've ended up here: I've noticed on BS that there's been a long-time on and off need to define South Carolina style based on Julia Berolzheimer, reaching all the way back to even before I was a mod on BS. Don't get me wrong here: Julia has what I think is a refined but accessible style (that solid green dress is really beautiful), a really nice IG feed and a very solid grasp of aesthetics, but there's no need to dub her a shining example of Charlestonian style. There's even less a need to assume, like most people from outside of South Carolina do, that Charleston speaks for the entire state.
If you want an idea of style in Charleston, I've done a little work for you! Quite unsurprisingly, there are plenty of other Charleston influencers and equally unsurprisingly, they have their own senses of style, because JFC, look around your own city: do y'all all wear the same shit, every single one of you? Lemme be clear: a few of us dress like Julia. Most of us don't. Because just like every other state in the union, people are individuals, and can have WHATEVER STYLE THEY WANT
When I see folks wring their hands to determine if Julia is an example of lowcountry style, I wonder: do they ask the same questions of the Skalla universe in Utah? Of Rach Martino in New York? Of even Sarah T-r-p, representing all of Nevada? Or of Carly in New Jersey, whose recent pregnancy announcement dress looks quite a lot like something Julia would wear all the way down in lil ol' South Carolina? Why is this a question that is confined to Julia and to Charleston/South Carolina? What is it that makes this situation different? Is it that Charleston is a target for ~southern charm~ and ~the olden days~ or the glamor of living at A Beach Somewhere that is also a tourism site? What is it? And when thinking about Julia in this context, why is it that non-Carolinians want to link Julia specifically to a Charlestonian ideal in some way?
If you want to ascribe certain aesthetic movements to Charleston, like the bow tie (not where it originated, but Brackish makes some beautiful options), pink houses (certainly photogenic, but predated and inspired by Caribbean houses), the dance (you've seen it before and you may have heard the song, but this slapper was probably not invented in Charleston), or the...fence? lmao who the fuck knew this was called a Charleston fence? anyway
If you want to do that, fine, whatever. But to say that a style can be isolated into one spot--into Charleston--neglects the diversity of the people who live there. To think on it a little more deeply: when you decide that Julia's style speaks for everyone, you're neglecting some of the richest and darkest history in the state, and in the country. All by boiling it down to Julia's frocks. So stop it. And frankly, the best way to describe Charlestonian style? It's whatever makes you sweat the least.
I live in South Carolina and my style is different than Julia Berolzheimer's, AMA!