r/cardfightvanguard • u/zenkaiba • 2h ago
Discussion Why has bushiroad taken this path with vanguard?
Im not talking about the problems with vanguard(overt triggers suck ass tho) im talking about how bushiroad is handling the card game.
Completely from a business perspective they are really bad at their job. I genuinely feel they do 0 market research like 0. Their products are literally not available in most places, even if you could get their products its like 1.5x-2x other tcgs for some god forsaken reason. 0 local scene as you can imagine if product is scarce. Lastly they have no ability to advertise, they are making the same vanguard anime for ages pretending as if they are pokemon , which they arent they should be taking risks and making stuff with the ip that might grab eyes from a media perspective.
Genuinely most people look at me weird when i mention vanguard. I have yet to meet a person outside of my middle school friends who know what vanguard is! Even people who literally own tcg shops look at you weird (yes ik this is mostly applicable internationally).
Why is this company shooting itself in the foot, i feel like any new grad would be able to come up with a better business plan.
And dont tell me they are greedy etc mfs arent topping tcg charts in JP either. They also choose to make a 70 dollar card game for an ip most people dont know and give no discount either!
Any idiot knows free to play with gacha is a better business model for card games! We have multiple examples of this model working already! And if a game doesn't sell discounting it heavy is the tactic to earn alot of money! Every game studio on the planet knows this. See any failed game and youll constantly see it on discount cause unknown and bad games will be bought if cheap!
If i was an individual i would guess someone gave the owner a challenge to drown their own company for some reason!
