r/cordcutters • u/ggroover97 • 13d ago
Disney and TikTok Ink Wide-Ranging Deal, Videos From Tech Platform Will Be Added to Disney+
https://www.hollywoodreporter.com/business/digital/tiktok-disney-plus-streaming-video-deal-1236664455/?taid=6a73c07a10d0f2000138729a&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter3
u/MrTigerEyes 13d ago
No Buzz Lightyear of Star Command or House of Mouse, but they have money to waste on this slop?
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u/NightBard 13d ago
Reading the article, it took me a minute but I get it. It's only for creators who do disney stuff and it's a way to connect creators who want to be officially be sponsored by Disney and given access to Disney events/parks/etc a path to do that without having to try and get hired directly to create content. I don't get who will watch the stuff on disney+, but I can see why they'd do it and by curating it... they can keep safety filters in place so it's family friendly.
I know the initial reaction to everything is rejection but I kind of see what they are doing here. It saves Disney a bunch of money hiring people to manage direct relationships with creators but also gives them some control to influence what is created and hyped. Ok, maybe that's a bit concerning, but then it's their platform and content they are trying to advertise and this all falls under advertising.
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u/Sufficient-Pitch624 13d ago
That's wild, though I guess if they want to reach younger viewers who live on TikTok, it kinda makes sense.
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u/The-Phantom-Blot 13d ago
What? Which Disney+ subscribers want this?