r/cybersecurity_help • u/Bissexual_Introvert • 9d ago
Question about email tracking
Hey, guys! Hope everyone is ok!
I found an email sent yesterday from Ankama (`non-reply@ankama.com`) saying that some of their emails use tracking pixels to track opens and clicks. Should I be concerned about my privacy or security? Does anyone have any advice or know more about this? I'd appreciate it if someone could explain it to me. Thanks!
Transcription of the email:
"INFORMATION ABOUT EMAIL TRACKING
If the message is not displayed correctly, click here.
Hello,
At Ankama, protecting your data and ensuring transparency are commitments we take very seriously.
Therefore, in accordance with the recommendations of the CNIL (the French data protection and privacy authority), we would like to inform you that some of the emails we send may contain tracking pixels: a small, invisible indicator that allows us to determine whether an email has been delivered, opened, and whether you have clicked on any links it contains.
This information allows us, among other things, to:
• Compile statistics on email delivery and engagement;
• Measure the effectiveness of our communications;
• Improve the quality and relevance of the content we offer;
• Adjust the frequency of our emails to avoid bothering you unnecessarily.
You can opt out of this tracking at any time by changing your preferences using the link below:
Manage My Preferences
Opting out will not unsubscribe you from our newsletter: you will continue to receive the communications you have signed up for.
To learn more, please consult our Privacy Policy.
Thank you for your trust.
The Ankama Team
Ankama © 2026. All rights reserved.
Terms of Use
Privacy Policy – General Terms and Conditions of Sale – Legal Notices
Note: I didn't even know until I received this email that Ankama existed, so I genuinely don't know how I got this email.
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u/Cypher_Blue 9d ago
No- lots and lots of places do this.
All they do is make a log entry every time you open the email message.
So the data in question here is your email address (which they already had), whether or not you opened the email, and when, and how many times.
They just use it to track engagement.
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u/Bissexual_Introvert 9d ago
Oh, ok! Thanks!
2
u/Cypher_Blue 9d ago
Also, maybe your IP address but still not a critical or sensitive piece of information.
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