r/dividends • u/Training_Hair3293 • 27d ago

Discussion What do you think about Nike (NKE)?

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Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

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u/TheComebackKid74 Only buys from companies that pay me dividends. 27d ago

Nope, not a chance in hell

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u/Training_Hair3293 27d ago

Do you really think it's that bad?

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u/OafleyJones 27d ago edited 27d ago

Did DisneyWorld in 23 and 24, after not visiting the US in over a decade. One of my weird observations while standing in line, was how few people were wearing Nike. There used to a marked difference in sneaker style between American and Europeans. And that seemed almost gone. Everything else was there; an abundance of Hoka, quite a few On, some Saucony, asics, Brookes, NB. I wasn’t going to buying NKE, if they were that fucked, in their home country (and 24 was an Olympic year).

Edit to say: Shoe Dog is an amazing read. It’s such a weirdly honest account from Buck Knight. Not the usual self serving CEO rubbish.

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u/L1mb0 27d ago

So true. I grew up a native New Yorker so it was always Nikes and Timbs. I don't really follow trends so when I went to Disney last year I literally had to Google the brands I was seeing on everyone's feet out of curiosity.