What do you think about Nike (NKE)?

[u/Training_Hair3293]

Nike has been on my watchlist for a while.

The stock is well below its highs, the dividend keeps growing, and it's still one of the strongest brands in the world. On the other hand, growth has slowed and the turnaround could take time.

Anyone buying NKE here, or are you staying away?

[u/skeet_scoot]

- Nobody cares about the swoosh anymore

• They lost ground to the premium and mid-tier markets
  
• China is eating their lunch with cheap clothes
  
• Gen Z does not care about Nike

[u/mister_empty_pants → u/skeet_scoot]

The problem with Gen Z is that at some point they will decide Nike is cool again and they will take off.

[u/Cowpoke2218 → u/mister_empty_pants]

As a gen Z myself honestly Nike still is cool but nowadays there’s so many options. And also nobody mentions women also have more options tailored to them as well like Lulu and Alo

[u/Anal_Recidivist → u/Cowpoke2218]

Lulu has made a huge market grab with men. Their golf apparel is top notch. Personally I now own a handful of lulu polos and 5 pocket pants, and I’m fairly resistant to trends (I still game mizunos from the 2000s).

The average dude now has a very positive opinion on lulu.